Novera Payment Solutions

Google and Your Business

Business owners are often excited when they “Google” their business name and see their website at the top of the search results. 

FACT: You should be dominating Google for your business name!

Unless your website has no content directly referecing your business name or your website address, you SHOULD be the number one result in Google when someone is searching for your business name.  Not only should you be the number one listing, you should DOMINATE the entire first page of results.

These results should include:

• Your website home page
• Secondary pages of your website
• Company press releases
• Business social media pages
• Your company page on LinkedIn
• Reviews

If this is not happening, it's probably time for you to beef up your social media presence, review the on-site optimization of your website, and start asking your customers for reviews online.

The real question is, what if people are NOT searching for your business name, but for your service or product instead? Where does your business rank?

Ensure your website optimized for the primary search terms related to your business.

Search is local.

Yes, it’s important that you come up on page one of Google for your business name, but you should also be working toward ranking well for the primary search terms for your service or product.  Let’s say you are in the auto dealership in St. Louis.  A possible Google search by someone looking for your business type may be “auto dealership in st. louis”.  Notice that we used “St. louis” in the search term.  People search locally. While Google can still target your location by your internet service provider, a general query for “auto dealership” may display various national results if the user is not signed in to Google.

For best organic search results, localize the on-page optimization of your website.

By localizing, you have a much greater chance of ranking near the top of page one on Google for your target consumer. This can ultimately lead to higher conversion rate through your site.

What are some tools to help you look at what people are searching for?

There is a great keyword research tool to help you examine what keywords people are using  when they search Google for your business type.  Go to www.googlekeywordtool.com and click on the Google Keyword Tool link.  Use this tool to see how many people monthly are searching for a particular term. Talk with your webmaster about optimizing your website around these terms, as well as targeting locally.

Google is where your customers will find you online.

Google is by far the most utilized search engine in the world.  By making smart and informed choices on how to properly optimize your business website, you have a better chance of obtaining page one results.  If you throw in a great content and social media strategy on top of it, you'll not only dominate the page one results for your business name, you'll also have a great chance of ranking on page one for your primary, local keyword search phrases.

About Novera Payment Solutions

Novera Payment Solutions is well known as a leader in the credit card payments industry and is committed to helping auto dealerships and other businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee pricing model.

Novera Payment Solutions Advantange

• Novera Payment Solutions's consultative approach allows us to thoroughly educate our clients, equipping them to better understand this complicated industry.

• We take the mystery out of the credit card processing business.

• We work with all types of businesses across the country, and one our specialties is auto dealership credit card processing.

Contact Novera to learn more about how we work with small businesses, auto dealers and auto dealer associations to provide the most fair and transparent pricing structure available on the market today for credit card processing.

Advances in technology have turned simple mobile phones and tablet devices into powerful computing tools. Today, comsumers are using their phones and tablets for everything from getting directions, finding the cheapest gas, sharing photos and videos in real time, reading reviews, and paying for purchases. 

If your business has not yet entered the realm of accepting mobile payments, here are five reasons why you should start accepting mobile payments now.

1. The proliferation of mobile phone across the globe will drive mobile commerce. According to Cisco, by 2015 788 million people will be using smart-phone only browsers.
   
   
2. The growth in mobile payments by 2015 is expected to explode.
   According to Juniper Research, $670 billion worth of global mobile transactions is expected. Yankee Group projects that number at $1 trillion.
   
   
3. More adults than ever own tablet computers.
   According to the Pew Research Center’s Internet & American Life Project, more than 30% of US adults own a tablet-based computer, such as the Apple iPad, Samsung Galaxy Tab, or other model.
   
   
4. Market indicators show nothing but growth in the future of tablet-based eCommerce.
   comScore estimates that tablet-driven ecommerce sales account for approximately 12 per cent of eCommerce this year. Additionally, eMarketer estimates that tablet-based eCommerce could surpass $24 billion in the U.S. by the end of 2013 and surpass $50 billion 2016.
   
   
5. Tablet Owners are Grown Gen-Xers & Gen-Yers, Affluent, and Educated.
   Again, according to Pew Research, “...almost half (49 per cent) of adults ages 35-44 now own a tablet computer, significantly more than any other age group.” College educated adults topped the largest percentage of tablet owners, and households with incomes of $75,000+ own at least one tablet device in their household.

Clearly, the time to get started with mobile payments is now.

Novera Payment Solutions is leading the way in helping businesses get setup to accept mobile credit card payments. As a leader in the credit card payments industry, Novera is committed to  businesses improve the bottom line by providing significant savings on mobile credit card processing fees through our innovative flat fee pricing model.

The Novera Advantange

• Novera’s consultative approach allows us to thoroughly educate our clients, equipping them to better understand this complicated industry.

• We take the mystery out of the credit card processing business.

• We work with all types of businesses across the country.

• One of our specialities is mobile payment solutions.
  

Contact Novera to learn more about how we work with businesses to provide the most fair and transparent pricing structure available on the market today for credit card processing.

Novera Payment Solutions LLC is announcing an awarded contract position with The Veterinary Club LLC to help provide critical cost savings measures for payment processing services. The new contract position  allows Veterinarians to receive credit and debit card payments via various gateways  virtual terminals, tablets and from their web site. An available QuickBooks plugin and posting tool ensures a seamless interface.

It’s all part of Novera’s suite of merchant services.

Many merchants don’t fully understand their card processing rates. In truth, the majority of the cost to accept credit and debit cards is the same for all merchants, and is comprised of the non-negotiable Interchange fees and processor costs. Variable service fees drive most of the difference in rates and are where most processors make substantial profits.  Under the new contract with The Veterinary Club, (TVC) members can receive a transparent and easy to understand, flat fixed monthly fee that remains in effect for the life of the account says John Wisniewski, Novera’s VP of Business Development. “We’re excited about joining TVC in their efforts to provide their member’s solutions that help them grow and succeed while saving them money.  To learn more, go to: www.noverapaymentsolutions.com/TVC

 "The Veterinary Club, the leading Group Purchasing Organization serving Veterinarians in the United States, is pleased to announce a new contract with Novera Payment Solutions, LLC. Novera was selected to guide members through the complicated world of credit & debit card acceptance. Novera delivers a unique combination of value, integrity and price transparency to our members that is unparalleled throughout the payment industry."  Bryan Benitz, Managing Partner, The Veterinary Club LLC   www.TheVeterinaryClub.com

Novera Payment Solutions, LLC (Novera) based in Atlanta is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

The Veterinary Club (TVC) based in Nashville and Middleburg, VA, is a national Group Purchasing Organization focused exclusively on the Veterinary market.  TVC is an entity that helps veterinary organizations realize savings and efficiencies by aggregating purchasing volume and using that leverage to negotiate discounts with manufacturers, distributors and other vendors.

Autotask Corporation provides the world's leading hosted IT business management software to streamline and optimize business processes for technology solution providers. The software integrates a broad range of critical business systems, including:

• Customer relationship management (CRM)
• Service desk
• Tech scheduling
• Project management
• Billing and reporting
• Real-time service delivery intelligence to help users understand the factors that drive their business and profitability

Autotask is accessible from virtually any computing or mobile device connected to the Internet and features a world-class API that seamlessly integrates with other systems and tools that providers rely on to run their businesses.

Autotask Subscribers Can Now Accept Credit Cards & Debit Cards

Through a new strategic partnership with Novera Payment Solutions (NPS), subscribers to the Autotask product suite will have the ability to receive credit and debit card payments via an easy to understand flat fixed fee or flat rate pricing program which integrates with Quickbooks via a plugin. Additionally, Novera will provide Autotask clients the opportunity to access innovative tools and strategies like virtual terminals and specialized mobile payment technologies that will enable anyone to accept payments via mobile device or website portal.

“Our partnership with Novera is another example of our commitment to providing innovative technology solutions that help our customers provide superior service to their clients,” said Len DiCostanzo, Senior Vice President of Community and Business Development, Autotask. “We know how critical it is for our customers to process secure payments in real-time and  Novera delivers this capability in a unique way across multiple devices.”

Novera Payment Solutions provides Autotask clients with a way to process payments which can result in saving money and time. Novera will help your business run more efficiently.

• SIGNIFICANT ANNUAL SAVINGS WITH OUR INNOVATIVE FLAT FEE MERCHANT ACCOUNT PRICING
  
  
• IMPROVE CASH FLOW AND TURN RECEIVABLES INTO IMMEDIATE PAYMENT
  

• STREAMLINE THE CREDIT CARD ACCEPTANCE PROCESS WITH A DISCOUNTED WEB BASED TERMINAL AND QUICKBOOKS PLUG IN

Novera Payment Solutions is well known as a leader in the credit card payments industry and is committed to helping IT Solution providers and other businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee pricing model. For more information visit http://www.NoveraPaymentSolutions.com/AutoTask.