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sandy Waggett

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Accept Mobile Credit Card Payments with Novera Payment Solutions

Posted on Mon, May 04 2015 @ 02:48 PM

Accept Credit Card Payments ANYWHERE

Whether you are in the trades or operate  a delivery business and want to accept credit or debit card payments on the road, Novera Payment Solutions' mobile card reader is the best choice for your company. You can accept mobile credit card payments today with Novera's mobile card reader! It’s fast and easy to set up. With no need for a fixed broadband connection, you can accept payments anywhere you have mobile coverage.

integrated software vendor (isv)

Novera Payment Solutions Makes Mobile Payments as EASY as 1-2-3!

1. Swipe the customer’s card on your mobile card reader

2. Enter the payment amount

3. Customer accepts payment

You can now accept payments wherever your business takes you. With Novera, you'll enjoy fast and reliable processing from virtually any internet-enabled device. You can process payments easily and manage reporting from your mobile device. Simply download the mobile app to start accepting payments, add tax and tips, and email receipts with just a few screen taps!

Advantages of Mobile Payments?

  • Make a call; make a sale! Mobile payments turn any compatible mobile device into your handheld terminal.

  • Accept credit card payments anywhere with mobile network coverage

  • Accept all major credit or debit cards

  • Your funds, faster

  • Take payments in seconds

  • Real Time Reporting

  • We offer 24-hour support, every day of the year with WorldPay

Mobile Payments are a Necessity

Many businesses struggle to keep up with the pace of mobile innovation.  Will you accept the challenge?  Novera Payment Solutions is here to help you get setup to accept mobile credit card payments. We even offer a QuickBooks Plugin so can seamlessly accept credit card buttons directly through your existing QuickBooks software.  We are a leader in the credit card payments industry and we are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model. 

Contact Novera today to learn more about how we can help you!

 

Request a FREE QUOTE

Tags: payment processing, accept mobile credit card payments, accept online credit cards, online credit card payments, mobile payments

Merchant Account Integrated Software Vendor Program

Posted on Tue, Apr 28 2015 @ 10:19 AM

Novera Payment Solutions offers technology partners the ability to process credit cards through the powerful WorldPay platform. Whether you are looking to integrate card present, card-not-present (or a combination) into the software of your merchants, Novera Payment Solutions' services are unmatched in the industry.

merchant account integrated software vendor

We are experts in payments - and we share what we know to help your business prosper.

  • Our WorldPay platform is powered by one of the world’s leading credit card payments companies.
  • We work with all types and all sizes of business, making it easier for you to integrate credit card payments, keep your customers online and open for busineses.

Benefits of WorldPay's Integrated Software Vendor Program

  • Customized Merchant Boarding
  • Dedicated ISV Team
  • Flexible Merchant Pricing
  • Revenue Sharing
  • No Risk
  • Reporting Portal
  • Branded Referral Portal
  • Complete Marketing Support
  • Increased User Adoption
  • World Class platform
  • 24 X 7 US Based Support

API Benefits

  • Oracle Database with 99.999% Uptime
  • Debit, Credit, Check, ACH
  • Gift & Loyalty 
  • Retail Finance Cards
  • Auth.net emulation
  • Quickbooks Integration
  • Processor Neutral

Merchant Benefits

  • 24/7 Merchant Support
  • AMEX OPT Blue program
  • Weekend & Next-day Funding
  • Merchant Reporting Portal

Why Novera Payment Solutions for Integrated Software Vendors?

Our tools allow you to integrate merchant accounts with point of sale, eCommerce, and mobile payments into any application. Through the self-service sandbox, you can test transactions and explore payments functionality prior to production.

Integrate payments into your application to provide your customers with the payment options they need - card present, card not present and mobile. Our software development kit (SDK) and APIs allow you to integrate with ease.

We are a certified PCI Level 1 service provider, achieving the highest level of certification available.

Contact Novera Payment Solutions today to learn more about our Integrated Software Vendor Program and take your merchant account integration solution to the next level!

 

Request Information About Our ISV Program

 

Tags: accept credit cards, merchant account, integrated software vendor, accept online credit cards, credit card processing, flat fee credit card processing, isv

PCI Compliance is a MUST for Small Merchants

Posted on Thu, Apr 16 2015 @ 01:23 PM

A common misconception by many small businesses is that they are too small to have to worry about PCI compliance. This couldn't be further from the truth. If you accept credit cards online, you are required to be PCI compliant. If you are not, your business can face very steep fines.

You are solely responsible for securing your customer cardholder data to meet Payment Card Industry rules.

Small merchants are prime targets for data thieves ... in fact, they are some of the biggest targets because they are the easiest targets. It’s your job to protect cardholder data at the point-of-sale. If cardholder data is stolen (and it’s your fault) you could incur fines, penalties, even termination of the right to accept payment cards, which could be catastrophic for your business.

pci compliance for small business

Why Does PCI Compliance Matter for a Small Business?

According to the PCI Security Standards websute, more than 340 million computer records containing sensitive personal information have been involved in security breaches in the U.S. since 2005. Criminals target small merchants because most have minimal security for cardholder data. More than 80% of attacks target small merchants.

If you are at fault for a card holder security breach, your small business can face:

  • Fines and penalties
  • Loss of the ability to accept payment cards
  • Cost of reissuing new payment cards
  • Legal costs
  • Fraud losses
  • Loss of the business

What to Secure

Focus first on protecting the cardholder data under your control.

You are responsible for protecting cardholder data at the point of sale, and as it flows into your credit card payment system. The single best step you can take is to not store any cardholder data.

PCI compliance includes protecting:

  • Card readers
  • Point of sale systems
  • Store networks & wireless access routers
  • Payment card data storage and transmission
  • Payment card data stored in paper-based records

Small Businesses May Evaluate with a Self-Assessment Questionnaire

Most small merchants can use a self-validation tool to assess their security for cardholder data, which includes a short list of yes-or-no questions for compliance. You can access self-assessment questionnaires on the PCI Security Standards website.

How to Meet the PCI Security Standards

The PCI Security Standards website is an invaluable resource for small businesses working to be PCI compliant. Their suggestions include:

  • Buy and use only approved PIN entry devices at your points-of-sale. 
  • Buy and use only validated payment software at your POS or website shopping cart. 
  • Do not store any sensitive cardholder data in computers or on paper.
  • Use a firewall on your network and PCs.
  • Make sure your wireless router is password-protected and uses encryption.
  • Use strong passwords.
  • Regularly check PIN entry devices and PCs to make sure no one has installed rogue software or “skimming” devices.
  • Teach your employees about security and protecting cardholder data.
  • Follow the PCI standard ongoing 3-step process (below)

 

PCI Compliance: Ongoing 3-step process

  • Assess
    This includes identifying cardholder data, taking an inventory of your IT assets and business processes for payment card processing, and analyzing them for vulnerabilities.
  • Remediate
    Includes fixing vulnerabilities and not storing cardholder data unless you need it.
  • Report
    Includes compiling and submitting required reports to the acquiring bank and card brands you do business with.

The bottom line is that PCI compliance DOES MATTER no matter what the size of your business. We understand that it can seem cumberson for small businesses, but that's no reason to put it off or ignore it. The livelihood of your business may be at stake if you suffer a data breach.

The Novera Payment Solutions team works with small businesses to help alleviate the burden of meeting the PCI compliance standards. Our PIN entry devices and POS systems are PCI compliant, so you don't have to worry. We can also assist you with the PCI compliance self-evaluation and answer an questions you might have.

Don't take the risk. Find out if you are PCI compliant TODAY, and let us help you take the necessary steps to get there if you are not.

CONTACT NOVERA PAYMENT SOLUTIONS for a no obligation PCI compliance review.

Help! PCI Compliance Makes My Head Hurt

Tags: accept credit cards, payment processing, merchant account, pci compliance, accept online credit cards, credit card processing, online credit card payments

Make Sure Your Business Website is Mobile Friendly

Posted on Thu, Apr 09 2015 @ 04:32 PM

Is Your Business Website Mobile? 

According to www.SmartInsights.com, the Internet passed the mobile user tipping point in 2014. This means that there are now more mobile only users on the internet than desktop users. The numbers astounding ... there are now about 1900 MILLION mobile users versus approximately 1700 MILLION desktop users globally. 

Most Popular Devices

Some interesting statistics on the most popular devices that people are now using to search the internet: 
  1. 80% of internet users own a smartphone and use it to search the internet
  2. 47% use a tablet
  3. 37% use a game console
  4. 34% use a Smart TV
  5. 9% use a Smart Watch
  6. 7% use a Smart Wristband (and this figure with grow!)

Where users start their Internet searches? 

According to the Smart Insights research, 48% of mobile users start online searches using a search engine, like Google. Another 33% start on a branded website (like MSN or Amazon), and another 26% start their search on a branded app (like Yelp). An astonsihing 89% of people are using mobile devices to view social media via mobile apps.

Google Comes in to Play April 21

Need more convincing that you now need a mobile-friendly website? Search giant, Google, announced a couple of months ago that as of April 21, 2015, they will include "mobile friendliness" as one of their 200+ factors in their ranking algorithm.  Google updates its algorithm regularly, but rarely actually announces a specific date of implementation ... this means businesses better take this one seriously.

What does this mean for your business?

Having a stand-alone mobile website enables you to get in front of the huige mobile marketplace and display your important business information clearly and quickly to a mobile users.  This can lead to better sales conversions for your business. Plus, with Google's recent announcement, it may also mean that you website will rank better than it was without a mobile-friendly version.

About Novera Payment Solutions

Novera Payment Solutions is a leader in the payments industry. We enable small and large business to accept credit cards and save money through our innovative flat fee merchant accounts. Our customers can accept online payments using smart phones, tablets, desktops, and in-store terminals ... anywhere they interact with their customers, they can accept credit card payments quickly and seamlessly.
Interested in learning more about mobile payment options to go with your mobile friendly website?  Contact us and one of our team members will provide a free, no obligation savings analysis comparing our flat fee merchant account to your current processor!
Request a FREE QUOTE

Tags: accept credit cards, accept mobile credit card payments, accept online credit cards, flat fee credit card processing, online credit card payments, mobile payments

The EMV Transition - How It Affects Your Merchant Account : Part 3

Posted on Tue, Mar 17 2015 @ 05:57 PM

How does EMV apply to payment gateways?

Some merchants connect to their payment processor through a payment gateway. Gateways used for card-present transactions will also need to undergo EMV testing and certification. Note that eCommerce payment gateways, which operate in a card-not-present environment, will not need changes for EMV.

 

emv credit card transition

What should merchants consider before making a POS device purchase?

Merchants should understand EMV-compatible POS device capabilities. POS devices that incorporate the EMV standard will be able to use up to four cardholder verification methods:

  • Signature
  • Online PIN
  • Offline PIN
  • No CVM

Determine if the new POS device that you’re considering will have contactless payment capabilities. Many POS devices bundle EMVcapable and contactless (NFC) payment features. This may allow you not only more secure transactions but also more ways to accept payments in the manner your customers want to pay.

What is my timeline for establishing EMV acceptance?

The payment network rules do not require you to switch to an EMV card acceptance process; however, if you do not switch to an EMV card acceptance process by October 1, 2015, you will be held responsible for the costs associated with use of a counterfeit EMV card in a card present transaction at your location.

We recommend that businesses upgrade their POS equipment to a version that is EMV “future ready.”

  • For most merchants October 1, 2015, is the deadline for EMV acceptance capabilities
  • For petroleum merchants using automated fuel dispensers (AFDs) October 1, 2017, is the deadline for EMV acceptance capabilities

How can a Non-EMV-compatible device accept an EMV card for payment?

EMV cards issued to US cardholders will be hybrid versions, meaning the card will have a magnetic stripe on back and chip on front. As a result, EMV cards presented for payment can still be accepted at a non-EMV-compatible POS device (payment terminal).

Is PCI DSS compliance still necessary after EMV POS devices are implemented in my business?

Yes. PCI DSS examine the payment environment and evaluate how your business accesses, transports or even stores cardholder data. PCI DSS compliance will remain a requirement.

Is end-to-end encryption (E2EE) still relevant with the introduction of EMV chipcards?

Yes. The chip in an EMV card protects individual transactions by adding a secret number only the card issuer knows, which verifies that the transaction is legitimate through an EMV-compatible POS device. However, EMV is not designed to encrypt the sensitive card information (Account Number, Exp. Date, etc.). Therefore, it is still possible for thieves to duplicate card data and create counterfeit cards that can be swiped for use at businesses that haven’t upgraded to EMV-compatible or EMV-enable POS devices or could be used with online retailers. Encryption removes this cardholder data for your POS device, which simplifies the scope of your PCI DSS obligations.

Merchants who participate in Worldpay’s E2EE program receive an indemnity waiver of up to $100,000 in total—which includes up to $30,000 in approved compromise associated costs, such as forensic audits and fines, as part of Worldpay’s PCI Program , plus an additional $70,000 if you experience a compromise as a result of the failure of Worldpay’s E2EE equipment to encrypt when used properly. Note, not all card transaction types are available for the E2EE service, and additional terms and conditions apply so contact your Worldpay representative if you are interested in learning more.

EMV capabilities along with E2EE are a great combination for highly secure payment acceptance.

What role will EMV have in payments for the online, card-not-present environment? (Internet purchases)

Currently, the EMV standard exists solely for the card-present, face-to-face environment. Worldpay will work closely with the card associations to monitor any new requirements for card-not-present transactions.

What is Worldpay’s EMV status?

  • Worldpay completed certification with all major card brand networks in 2013 (Visa, MasterCard, Discover & American Express)
  • Worldpay back-office systems incorporated EMV updates into the October 2014 Fall Release system updates
  • Worldpay’s EMV-compatible standalone POS device solutions are available now and incorporate NFC (contactless) capabilities too: VX 520 and VX 680 (wireless terminal). Soft ware to enable EMV will be released by Worldpay before the October 1, 2015, deadline
  • Testing and certification with Worldpay POS vendors is under way

 If you have additional questions, contact Novera Payment Solutions. We’re happy to help.

 

Request Information About the EMV Transition

Tags: emv fraud liability, emv credit card, emv card, emv transition, credit card processing, flat fee credit card processing, emv

The EMV Transition - How It Affects Your Merchant Account : Part 2

Posted on Wed, Mar 11 2015 @ 01:54 PM

What makes EMV transactions secure?

Card authentication, cardholder verification and transaction authorization processes are all enhanced with EMV. Specifically:

Card Authentication: Is the card real? Unique data for each transaction travels between card, the POS device and issuer to ensure authenticity. EMV transactions also create unique transaction data, making captured transaction data incapable of being used to execute additional, new transactions.

Cardholder Verification Method (CVM): This step validates the cardholder as the legitimate owner of the card, using verification parameters set up by the issuer. The issuer of the card determines which of the following four methods will be required for a particular transaction: online PIN, offl ine PIN, signature or no CVM required. EMV supports each of these four verification methods.

Transaction Authorization: Like today’s magnetic stripe transactions, transaction information is sent to the issuer for approval. What’s different is a transaction-specific cryptogram (code) is also sent to the issuer who then either approves or declines the transaction and sends a unique response cryptogram back to the POS device for the card to interpret and validate the transaction. The dynamic exchange of information needed to execute each transaction provides the extra security missing from the static, old technology used in magnetic stripe transactions.

emv transition

How many US credit cards will be EMV-enabled by the end of 2015?

The Aite Group predicts 70% of US credit cards will be EMV-enabled by the end of 2015. It also predicts there will be 4.5 million EMVcapable payment terminals in the US market by the end of 2014, and growing to nearly 7 million terminals by end of 2015. (The Aite Group, LLC, is an organization that provides research and advisory services focused on business, technology, and regulatory issues and their impact on the financial services industry.)

 

What are the key benefits of moving to the EMV standard?

  • Improves transaction security for credit and debit card-present environments
  • Creates common cardholder experience globally
  • Supports multiple methods of cardholder verification (signature, pin, etc.), providing flexibility of payment acceptance without sacrificing security
  • Bundles emerging technologies - POS devices with chip technology are often grouped with NFC (contactless) and mobile; EMV adoption accelerates merchant capabilities to accept payments in new ways

 

When can US businesses expect customers to begin presenting EMV chip cards for payment?

Now. The Smart Card Alliance/EMV Migration Forum in May 2014 estimated chip cards in the US total between 17 and 20 million. It’s important for businesses to develop EMV POS equipment adoption plans now.

 

Should merchants upgrade or buy new POS hardware and PIN pad devices?

Review existing POS equipment or systems to learn if upgrades are possible or whether new EMV-compatible POS hardware must be purchased.

Standalone POS. The only job of stand-alone POS is to authorize and clear payment card transactions and it is the easiest EMV solution to implement.

  • Is your POS device EMV compatible? (Does it have a slot for EMV cards? EMV-compatible terminals have a slot, typically located at the bottom of the terminal, into which the EMV chip card is inserted and read; this slot is different from the side swipe used with magnetic stripe cards.)
  • If POS EMV compatible, will you need to schedule a service call to have EMV software installed or will a remote software download be available? (Ask your payment processor—which is Worldpay if we do your payment processing)
  • Worldpay’s standalone EMV solutions: POS VX 520 terminal and VX 680 wireless terminal. A remote EMV software download will be scheduled before the October 1, 2015, liability shift.

Request Information About the EMV Transition

Tags: accept credit cards, flat fee merchant account, merchant account, emv fraud liability, emv credit card, emv card, emv transition, flat fee credit card processing, emv

The EMV Transition - How It Affects Your Merchant Account : Part 1

Posted on Mon, Mar 09 2015 @ 09:42 AM

What is EMV?

EMV is an open-standard set of specifications that ensures functionality between smart chip cards and payment t erminals. EMV originated as a joint effort among Europay, MasterCard® and Visa® to improve payment safety through better card security and improved standards. Today, EMVco is owned by Visa, UnionPay, MasterCard, JCB, Discover and American Express. Payments industry organizations participate with EMVco as technical and business associates. Worldpay is a business associate in EMVco. Find more information at www.emvco.com

emv credit card transition

 

How are chip cards different from existing magnetic stripe card technology?

The EMV “chip” is a secure microprocessor built into a card or other payment devices (e.g. mobile wallet on smart phone). The chip generates a unique number for each sales transaction, making it extremely difficult to use a cloned card fraudulently on a card-present transaction. Magnetic stripe cards use static cardholder data that remains the same for every transaction, which makes them attractive targets for theft , cloning and use in card fraud. In addition to strong security features, chip technology includes other capabilities—like Near Field Communications (NFC) technology—which lets merchants accommodate both contact and contactless payments.

 

Why are EMV chip cards being promoted as a payment standard in the US?

EMV chip cards are already well-established outside the US, particularly in Europe. Crime migrates to the easiest targets, which right now includes the US. Upgrading to the EMV standard is anticipated to greatly reduce card fraud here in the US.

 

Why will more US merchants move to the EMV standard in 2015?

Beginning October 1, 2015, the major card networks agreed to shift financial responsibility for losses due to counterfeit card-present card fraud to the party using the least secure technology. Merchants that want to avoid this liability should implement EMV chip technology in their point-of-sale (POS) devices before the deadline. Chip and PIN payment devices are deemed most secure for card-present transactions. Ask Worldpay if you need help making decisions about EMV POS device purchases.

 

What does the financial liability shift mean and how will that affect my business?

Merchants who don’t use EMV capable—and enabled—POS equipment aft er October 1, 2015 will be responsible for card-present fraud losses in the following instances:

  • Counterfeit EMV card: Visa, MasterCard, Discover and American Express move liability to the merchant
  • Lost or stolen card: American Express, Discover and MasterCard move liability to the merchant; Visa keeps liability with the issuer

Please note a chip and PIN terminal provides the most secure transaction environment available today.

If you have any questions about the EMV transition, contact Novera Payment Solutions. We are here to make the transition as easy as possible for our clients.

Request Information About the EMV Transition

Tags: accept credit cards, flat fee merchant account, payment processing, merchant account, emv fraud liability, emv credit card, emv card, emv transition, flat fee credit card processing, emv

Some Fraud Liability Will Shift to Your Merchant Account Oct 1, 2015

Posted on Wed, Feb 18 2015 @ 09:28 AM

EMV is coming to the USA and it's time to plan for the EMV transition.

17-20 million EMV cards were in use in the USA as of May 2014, according to the EMV Migration Forum. A report by the Aite Group projects up to 70% of US credit cards will have EMV chips by 2015.

As a result of the EMV transition, some fraud liability will shift to merchants beginning on October 1st, 2015, which is right around the corner.  The Novera team wants to ease your transition to EMV with important information that you need to know. 

We'll be publishing a series of blogs over the coming months to help you with the transition, and we thought the logical place to being is with a basic timeline of the EMV transition.

emv fraud liability

 

EMV Transition Timeline for Merchant Liability

APRIL 1, 2014

The transition actually started in early 2014 with these two items for VISA merchants:

  • VISA : Card issuer liable for all unattended, online chip card terminals that support transactions without a signature or PIN
  • VISA : New, unattended, online chip-enabled terminals must support transactions without a signature or PIN

JULY 1, 2015

VISA : All new and existing unattended, online chip-enabled terminals, except ATMs, must support transactions without a signature or PIN hardware upgrades are recommended by this date.

OCTOBER 1, 2015

ALL CARDS
Counterfeit liability shifts to merchants if a Non-EMV-enabled POS device is used for a card-present EMV chip transaction, except for automated fuel transactions and ATMs (excluding previous liability shift for International Maestro ATM transactions)

AMERICAN EXPRESS & MASTERCARD
Liability for lost or stolen cards shifts to merchants using Non-EMV-enabled POS device
for a card-present EMV chip transaction, except for automated fuel transactions.

DISCOVER & PULSE
Liability for lost or stolen cards shifts to merchants using, 1) Non-EMV-enabled
POS device or, 2) EMV-enabled POS device that does not support PIN for a card-present EMV chip transaction, except for automated fuel transactions.

 

OCTOBER 1, 2017

ALL CARDS
Counterfeit liability shifts to merchants using Non-EMV-enabled POS device for a card-
present EMV chip transaction for automated fuel transactions.

MASTERCARD & DISCOVER
Liability for lost or stolen cards shifts to merchants for automated fuel transactions using Non-EMV-enabled POS device for a card-present EMV chip transaction for automated fuel transactions

As a Business Who Accepts Credit Cards, Here's What you Need to Know About EMV Now

In a nutshell, the USA credit cand debit card payments industry has been chugging along on old technology while the rest of the world has implemented EMV card technology for more than a decade.

As recent data breach headlines suggest, criminals focus on the easiest targets and right now, that is the USA. But not for much longer.

In order to avoid potential liability while ensuring customer transaction security, many merchants plan to implement EMV technology. As a country, the USA is moving toward the EMV standard as a direct result of the payment networks shifting specific fraud liability to merchants starting on October 1, 2015.

The bottom line is that you need to understand what your liability is as a merchant and how to protect yourself.  This is where the Novera Payment Solutions team comes in. If you are aren't sure where to start, or even what questions to ask, please take the time to contact us. Our goal is to make your transition as easy as possible. Our hands-on, consultative approach to the credit card payments industry, not only saves our clients money in credit card processing fees, it also saves them in lost time trying to weave through the complicated maze of credit card processing liability.  Novera Payment Solutions is a team you can count on for all aspects of your credit card processing needs.


Request Information About the EMV Transition

Tags: flat fee merchant account, payment processing, merchant account, emv fraud liability, emv credit card, emv transition, credit card processing, flat fee credit card processing, online credit card payments, credit card fraud

It's All About Video in 2015 + 7 Other Social Media Trends

Posted on Sat, Feb 07 2015 @ 01:11 PM

In 2014 there were many changes in social media, and we expect that trend to continue in 2015. Companies will continue to build their internet marketing strategies and continue to rely on social media platforms such as Facebook, LinkedIn, Twitter and Google+. For 2015, however, video and video sharing will be the growing content of choice.  Who would have though that video sharing on Facebook would overcome Youtube as the most common sharing platform?  But it has!

 

Consider these video marketing statistics from BrainShark:

  1.  74% of all internet traffic in 2017 will be video - See more at: http://www.brainshark.com/Ideas-Blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.aspx#sthash.MDXVpPxn.dpuf
     74% of all internet traffic in 2017 will be video  - See more at: http://www.brainshark.com/Ideas-Blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.aspx#sthash.MDXVpPxn.dpuf
    74% of all internet traffic in 2017 will be video
    74% of all internet traffic will be video by 2017
  2. 52% of marketers report that video content produces the best return on investment
  3. Video in email can boost open rates 20%
  4. 65% of video viewers watch over 2/3 of a video
  5. 33% of tablet owners watch more than one hour of video on their tablets each day

Pretty powerful stuff when considering how to best market your company!

credit card processing

What does this mean for your business?

You should develop a plan for video ... create great, targeted, high-definition video content that can be shared across your entire range of social media channels.  Videos should include targeted calls to action to drive viewers back to your website and social channels.

 

Creating video for your business is easier than you think!

 

People get stifled by the misconception that business videos must be professionally produced. Nothing could be further from the truth. It's called social media because consumers want you to be SOCIAL ... when it comes to small business, people buy from people, not from companies.

 

The businesses that have the most success with social media and video are those that keep it real and build social relationships with their fans and followers. That means if you have a smart phone, there's no excuse not to have video on your social channels. You can record your best customers giving you a testimonial (social proof), build a video FAQ library where you answer common questions from prospective customers, take video of your team and let your customers get to know them ... the possiblities are endless. 

 

Free basic tools link Animoto.com allow you to use royalty free music tracks, import your photos and video clips, and click a button to produce a beautiful business marketing piece. Add video to your business marketing plan for 2015. You won't regret it!

 

 

Some additional trends that we see in 2015:


  1. Mobile Marketing will be a crucial element of your marketing strategy. The major social networks now have a worldwide mobile penetration of 93%

  2. Paid Ads on social websites will become increasingly unavoidable, requiring fees to market your business.

  3. When searching locally, Google searches will expand over to Google+ profiles and pages to include these results. Something to think about if you do not have a Google+ profile.

  4. Paid media will be necessary to distribute your content at the right time and to the right audience. Paid media will allow for more conversions to your website than will organic outreach such as “Likes.”

  5. Republishing your top posts will allow you to capitalize on your most engaging content. You will reach additional audiences that you did not reach with the first post.

  6. Personal interaction with your followers will continue to be very important. Building trust with your potential clients in responding to their feedback and comments will continue to be critical.

  7. Facebook is still king, but a combination of Facebook, Twitter, LinkedIn, Google+, Blog, and other social media will allow you to reach the largest audience while positively affecting your search engine ranking!

 

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.

Contact Novera to learn how you can accept credit cards for your business!

Request a FREE QUOTE

 

 

Tags: accept credit cards, flat fee merchant account, facebook, accept online credit cards, credit card processing, flat fee credit card processing

10 Facts You Probably Didn't Know About Credit Card Processing

Posted on Sat, Jan 31 2015 @ 12:08 PM

If your business accepts credit cards, you may think you already know everything that you need to know. But here are 10 facts that you may not be aware of. Being armed with this information can save your business money and improve your bottom line.

credit card processing

 

 

 

  1. You can now require a $10 minimum purchase for credit card use. Visa and MasterCard used to prohibit this, but the Durbin Amendment now allows it. This is NOT true for debit cards, however.

  2. Credit card processing fees are tax deductible and it's typically a sizable deduction for businesses that accept cards. As tax season approaches, don't forget to take this deduction!

  3. Using your local bank does not save you money on credit card processing. Most local banks outsource credit card processing services to third party sales teams who work for larger processors. By using your local bank you are likely paying more than if you went direct to the processor since it's adding another layer to the pot.

  4. There is only one part of your credit card processing cost that is negotiable and that is the processor's markup over interchange and assessments. Interchange and assessment are the same for all credit card processors. This is why Novera's fixed flat fee merchant account pricing structure is so attractive to businesses. It saves them money and there are no surprises.

  5. You can now pass credit card processing fees through to customers. This change occured in 2013. Whether you SHOULD, however, is another topic altogether.

  6. Make sure you don't find yourself on the "TMF". The terminated merchant file is essentially the credit card processing blacklist. A credit card processor can add you to the TMF if they suspect you of misusing your merchant account for fraudulent purposes. If your business or name is on this list, it can cause you to have to pay higher rates or make it difficult for you to get a merchant account in the future.

  7. Credit card processors monitor your chargeback ratio closely. Pay attention to the number of chargebacks you receive ... if your percentage of chargebacks to total transactions is too high, your merchant account can be cancelled or unsettled funds withheld.

  8. Not using AVS (address verification service) can cost you money. Visa, MasterCard and Discover require the customer's billing address be entered for all card-not-present transactions. If you don't provide it, it will result in a downgraded transaction (resulting in higher fees).

  9. Business owners foot the bill for cardholder reward programs. The banks pass the cost of their cardholder reward programs to businesses through higher interchange fees on reward-based cards.

  10. Tiered merchant account pricing costs you more. You know you have a tiered pricing structure when your processor quotes three different rates: qualified, mid-qualified, and non-qualified. They suck you in with a super low "qualified" rate ... but what they fail to tell you is that most of your transactions will actually fall into the non-qualified higher rate. Novera Payment Solutions' fixed flat fee merchant program takes the mystery out tiered pricing by offering a single flat rate to save you money.

Get some straight talk and learn why a merchant account including our “flat fee advantage” can be one of the best business decisions you’ll ever make. We are happy to offer a FREE savings analysis to show you how Novera Payment Solutions can save you significant money on your credit card processing fees.

Request a No-Obligation Quote!

Tags: accept credit cards, flat fee merchant account, payment processing, merchant account, credit card processing, flat fee credit card processing, online credit card payments