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Do You Understand Credit Card Processing Fees? FREE WEBINAR

Posted on Wed, Jun 24 2015 @ 10:27 AM

Accepting credit cards for your business is critical in today's marketplace. The challenge is understanding all the fees associated with this necessity. Many credit card processing companies take advantage of business owners' lack of knowledge and overcharge them ... by a lot!

Novera Payment Solutions is pleased to offer our popular "Understanding Credit Card Processing" webinar again. This webinar will take a short 40 minutes of your time, but will arm you with the information you need to ensure you do not overpay for credit card processing.

 

understanding credit card processing

If any of these questions apply to you, this webinar will be an excellent use of your time.

  1. Is your statement from your merchant processing company complicated and confusing?
  2. Do you fully understand the difference between "Qualified", "Mid-Qualified", "Non-Qualified", and how these terms determine what you are charged for each transaction?
  3. Are you PCI compliant?
  4. Are you surprised by the credit card processing fees you incur each month?
  5. Do you have to wait several days to see the payments deposited in your account?

REGISTER TODAY!

Join us in an educational webinar on July 23, 2015 @ 2:00 PM EST designed to help you understand the in's and out's of credit card processing. This FREE webinar will be 45 minutes or less and we guarantee you will take away practical information to help you make smart choices when shopping around for credit card processing services. There's a good chance this webinar will save your business money too!

As an attendee of this webinar you will gain the following:

  • Ability to understand Visa/MC/Disc true underlying cost which in turn will help you negotiate better pricing for your own merchant account
  • Knowledge on how to make sure you are getting a truly fair deal for payment processing services (you'd be surprised the percentage of companies who are being taken advantage of -- make sure yours isn't one of them!)
  • Awareness of the latest in technology available in the market place today, including mobile payments
  • Practical tips that you can implement right now to keep your processing costs down
  • Best practices for keeping your customers' cardholder data secure, including EMV and maintaining PCI compliance.
Register Today!

Tags: flat fee merchant account, merchant account, pci compliance, credit card processing, flat fee credit card processing, emv

ISVs - Is Your Software Ready for EMV Smart Cards?

Posted on Fri, Jun 12 2015 @ 12:04 PM

With the liability shift quickly approaching in October of 2015, it is a good idea for merchants to have the EMV security measure in place. While compliance is not mandatory for merchants, those who don’t upgrade to EMV-compliant terminals face a liability shift for fraudulent transactions. Integrated payment solutions that combine software with the latest payment processing systems (including EMV capabilities) are the best choice for merchants.

As an ISV, Novera's WorldPay Link Gateway provides the opportunity for you to easily integrate EMV-compliant  payments into mobile, P.O.S., and even QuickBooks® processing solutions, it can even utilize multiple processor platforms. This new gateway makes it easy for merchants to accept payments anywhere they do business.

Integrated Software Vendors EMV transition

For ISV's the benefits are many, including:

  • Customized Merchant Boarding
  • Dedicated ISV Team
  • Flexible Merchant Pricing
  • Revenue Sharing
  • No Risk
  • Reporting Portal
  • Branded Referral Portal
  • Complete Marketing Support
  • Increased User Adoption
  • World Class platform
  • 24 X 7 US Based Support

Our robust API includes:

  • Oracle Database with 99.999% Uptime
  • Debit, Credit, Check, ACH
  • Gift & Loyalty
  • Retail Finance Cards
  • Auth.net emulation
  • QuickBooks® Integration
  • Processor Neutral

With the WorldPay Link Gateway API, you can :

  • Accept All Payment Types
    Allow merchants to accept payments how and when they want including online, point of sale (POS), mail order/telephone order (MOTO) and mobile credit card payments.
  • Real-time and Batch
    Flexibility to process transactions in real-time or batch processing for efficiency.
  • Stored Profile (Tokenization)
    Limit the risk associated with storing sensitive credit card data by using the tokenization and stored profiles.
  • Recurring Billing
    A robust yet easy to use recurring billing system that can be configured to suit the needs of businesses for membership dues or subscriptions fees.
  • WebPay
    Hosted payment solution that offers complete control over payment processing and customer experience without the costs and burden of security compliance for hosted transactions.
  • Fraud and Risk Management (FRISK)
    A customizable fraud and risk management system that maximizes sales and minimizes risk.
  • Instant Accept
    Payment integration plug-in for QuickBooks® POS to help expand the payment types merchants can accept, process and automatically record them within QuickBooks®.
  • Electronic Check
    This Feature Gives merchants flexibility to accept checks through online ACH, check conversion or check 21 and process them using the same gateway process they use for all of other electronic payments.
  • Shopping Carts
    Offer the ability to integrate into a vast array of shopping carts including Volusion, X-Cart, and OS Commerce

Enjoy Peace of Mind with the EMV Transition

The Novera Payment Solutions team understands that protecting your business and your customers is very important. You will be provided the tools and support you need to help simplify your PCI obligations and EMV integration to reduce the risk of fraud.


Our customers span local retailers, restaurants and corner stores to dentists, plumbers and eCommerce merchants—and every one of them can rely on the 24/7 live, US-based support staff who are highly trained to answer questions and resolve any issues that may arise.

A Company You Can Trust

Novera Payment Solutions, LLC (Novera) based in Atlanta is a registered Member Service Provider (MSP) of WorldPay. and a registered Independent Sales Organization (ISO) with Visa & MasterCard.   WorldPay acquires transactions coast to coast and around the globe ranging from brand name companies you already know to independent businesses in your own community. Point of sale authorization through settlement of funds, WorldPay provides the highest standard of payment processing to businesses ...businesses just like yours. WorldPay also offers seamless support and integration with industry-leading point-of-sale platforms and middleware providers, and it works with POS providers to certify new systems to their network on a ongoing basis.

Receive the Worldpay API

Tags: accept credit cards, payment processing, pci compliance, emv fraud liability, emv credit card, emv card, emv transition, credit card processing, isv, emv

Integrated Software Vendor (ISV) Payment Processing

Posted on Wed, May 27 2015 @ 02:01 PM

Novera Payment Solutions is pleased offer the WorldPay Link Gateway for integrated software vendors (ISVs) making it easy to integrate credit card and debit card payments in any application. The Worldpay Link Gateway makes it simple to provide your clients with flexibility to choose the payments provider that fits their needs best. The WorldPay API offers easy integration with Worldpay's “Develop Once” approach. is committed to reducing development time and allowing you to get to market quicker, plus it helps lower your overall program maintenance costs.

 

integrated software vendor

With the WorldPay Link Gateway, you can:

  • Accept All Payment Types - Allow merchants to accept payments how and when they want including online, point of sale (POS), mail order/telephone order (MOTO) and mobile credit card payments.
  • Offer Real-time and Batch - Flexibility to process transactions in real-time or batch processing for efficiency.
  • Store a Profile (Tokenization) - Limit the risk associated with storing sensitive credit card data by using the tokenization and stored profiles.
  • Setup Recurring Billing - A robust yet easy to use recurring billing system that can be configured to suit the needs of businesses for membership dues or subscriptions fees.
  • Offer WebPay - Hosted payment solution that offers complete control over payment processing and customer experience without the costs and burden of security compliance for hosted transactions.
  • Offer  Fraud and Risk Management (FRISK) - A customizable fraud and risk management system that maximizes sales and minimizes risk.
  • Offer  Instant Accept - payment integration plug-in for QuickBooks® POS to help expand the payment types merchants can accept, process and automatically record them within QuickBooks®.
  • Offer  Electronic Checks - This Feature Gives merchants flexibility to accept checks through online ACH, check conversion or check 21 and process them using the same gateway process they use for all of other electronic payments.
  • Integrate with Shopping Carts - Offer the ability to integrate into a vast array of shopping carts including Volusion, X-Xart, and OS Commerce

 

 

Features & Benefits

  • Customized Merchant Boarding
  • Dedicated ISV Team
  • Flexible Merchant Pricing
  • Revenue Sharing
  • No Risk
  • Reporting Portal
  • Branded Referral Portal
  • Complete Marketing Support
  • Increased User Adoption
  • World Class platform
  • 24 X 7 US Based Support

 

 

About the WorldPay API

  • Oracle Database with 99.999% Uptime
  • Debit, Credit, Check, ACH
  • Gift & Loyalty
  • Retail Finance Cards
  • Auth.net emulation
  • QuickBooks® Integration
  • Processor Neutral

 

 

Benefits for Merchants

  • 24/7 Merchant Support
  • AMEX OPT Blue program
  • Weekend & Next-day Funding
  • Merchant Reporting Portal

The WorldPay Link Gateway is PA-DSS compliant as required by PCI rules. This will put your clients at ease and allow them to focus on their business. To receive the WorldPay API, click the button below, complete the short form, and it will be sent to you!

Receive the Worldpay API

Tags: payment processing, integrated software vendor, accept online credit cards, credit card processing, isv

Merchant Account Integrated Software Vendor Program

Posted on Tue, Apr 28 2015 @ 10:19 AM

Novera Payment Solutions offers technology partners the ability to process credit cards through the powerful WorldPay platform. Whether you are looking to integrate card present, card-not-present (or a combination) into the software of your merchants, Novera Payment Solutions' services are unmatched in the industry.

merchant account integrated software vendor

We are experts in payments - and we share what we know to help your business prosper.

  • Our WorldPay platform is powered by one of the world’s leading credit card payments companies.
  • We work with all types and all sizes of business, making it easier for you to integrate credit card payments, keep your customers online and open for busineses.

Benefits of WorldPay's Integrated Software Vendor Program

  • Customized Merchant Boarding
  • Dedicated ISV Team
  • Flexible Merchant Pricing
  • Revenue Sharing
  • No Risk
  • Reporting Portal
  • Branded Referral Portal
  • Complete Marketing Support
  • Increased User Adoption
  • World Class platform
  • 24 X 7 US Based Support

API Benefits

  • Oracle Database with 99.999% Uptime
  • Debit, Credit, Check, ACH
  • Gift & Loyalty 
  • Retail Finance Cards
  • Auth.net emulation
  • Quickbooks Integration
  • Processor Neutral

Merchant Benefits

  • 24/7 Merchant Support
  • AMEX OPT Blue program
  • Weekend & Next-day Funding
  • Merchant Reporting Portal

Why Novera Payment Solutions for Integrated Software Vendors?

Our tools allow you to integrate merchant accounts with point of sale, eCommerce, and mobile payments into any application. Through the self-service sandbox, you can test transactions and explore payments functionality prior to production.

Integrate payments into your application to provide your customers with the payment options they need - card present, card not present and mobile. Our software development kit (SDK) and APIs allow you to integrate with ease.

We are a certified PCI Level 1 service provider, achieving the highest level of certification available.

Contact Novera Payment Solutions today to learn more about our Integrated Software Vendor Program and take your merchant account integration solution to the next level!

 

Request Information About Our ISV Program

 

Tags: accept credit cards, merchant account, integrated software vendor, accept online credit cards, credit card processing, flat fee credit card processing, isv

PCI Compliance is a MUST for Small Merchants

Posted on Thu, Apr 16 2015 @ 01:23 PM

A common misconception by many small businesses is that they are too small to have to worry about PCI compliance. This couldn't be further from the truth. If you accept credit cards online, you are required to be PCI compliant. If you are not, your business can face very steep fines.

You are solely responsible for securing your customer cardholder data to meet Payment Card Industry rules.

Small merchants are prime targets for data thieves ... in fact, they are some of the biggest targets because they are the easiest targets. It’s your job to protect cardholder data at the point-of-sale. If cardholder data is stolen (and it’s your fault) you could incur fines, penalties, even termination of the right to accept payment cards, which could be catastrophic for your business.

pci compliance for small business

Why Does PCI Compliance Matter for a Small Business?

According to the PCI Security Standards websute, more than 340 million computer records containing sensitive personal information have been involved in security breaches in the U.S. since 2005. Criminals target small merchants because most have minimal security for cardholder data. More than 80% of attacks target small merchants.

If you are at fault for a card holder security breach, your small business can face:

  • Fines and penalties
  • Loss of the ability to accept payment cards
  • Cost of reissuing new payment cards
  • Legal costs
  • Fraud losses
  • Loss of the business

What to Secure

Focus first on protecting the cardholder data under your control.

You are responsible for protecting cardholder data at the point of sale, and as it flows into your credit card payment system. The single best step you can take is to not store any cardholder data.

PCI compliance includes protecting:

  • Card readers
  • Point of sale systems
  • Store networks & wireless access routers
  • Payment card data storage and transmission
  • Payment card data stored in paper-based records

Small Businesses May Evaluate with a Self-Assessment Questionnaire

Most small merchants can use a self-validation tool to assess their security for cardholder data, which includes a short list of yes-or-no questions for compliance. You can access self-assessment questionnaires on the PCI Security Standards website.

How to Meet the PCI Security Standards

The PCI Security Standards website is an invaluable resource for small businesses working to be PCI compliant. Their suggestions include:

  • Buy and use only approved PIN entry devices at your points-of-sale. 
  • Buy and use only validated payment software at your POS or website shopping cart. 
  • Do not store any sensitive cardholder data in computers or on paper.
  • Use a firewall on your network and PCs.
  • Make sure your wireless router is password-protected and uses encryption.
  • Use strong passwords.
  • Regularly check PIN entry devices and PCs to make sure no one has installed rogue software or “skimming” devices.
  • Teach your employees about security and protecting cardholder data.
  • Follow the PCI standard ongoing 3-step process (below)

 

PCI Compliance: Ongoing 3-step process

  • Assess
    This includes identifying cardholder data, taking an inventory of your IT assets and business processes for payment card processing, and analyzing them for vulnerabilities.
  • Remediate
    Includes fixing vulnerabilities and not storing cardholder data unless you need it.
  • Report
    Includes compiling and submitting required reports to the acquiring bank and card brands you do business with.

The bottom line is that PCI compliance DOES MATTER no matter what the size of your business. We understand that it can seem cumberson for small businesses, but that's no reason to put it off or ignore it. The livelihood of your business may be at stake if you suffer a data breach.

The Novera Payment Solutions team works with small businesses to help alleviate the burden of meeting the PCI compliance standards. Our PIN entry devices and POS systems are PCI compliant, so you don't have to worry. We can also assist you with the PCI compliance self-evaluation and answer an questions you might have.

Don't take the risk. Find out if you are PCI compliant TODAY, and let us help you take the necessary steps to get there if you are not.

CONTACT NOVERA PAYMENT SOLUTIONS for a no obligation PCI compliance review.

Help! PCI Compliance Makes My Head Hurt

Tags: accept credit cards, payment processing, merchant account, pci compliance, accept online credit cards, credit card processing, online credit card payments

The EMV Transition - How It Affects Your Merchant Account : Part 3

Posted on Tue, Mar 17 2015 @ 05:57 PM

How does EMV apply to payment gateways?

Some merchants connect to their payment processor through a payment gateway. Gateways used for card-present transactions will also need to undergo EMV testing and certification. Note that eCommerce payment gateways, which operate in a card-not-present environment, will not need changes for EMV.

 

emv credit card transition

What should merchants consider before making a POS device purchase?

Merchants should understand EMV-compatible POS device capabilities. POS devices that incorporate the EMV standard will be able to use up to four cardholder verification methods:

  • Signature
  • Online PIN
  • Offline PIN
  • No CVM

Determine if the new POS device that you’re considering will have contactless payment capabilities. Many POS devices bundle EMVcapable and contactless (NFC) payment features. This may allow you not only more secure transactions but also more ways to accept payments in the manner your customers want to pay.

What is my timeline for establishing EMV acceptance?

The payment network rules do not require you to switch to an EMV card acceptance process; however, if you do not switch to an EMV card acceptance process by October 1, 2015, you will be held responsible for the costs associated with use of a counterfeit EMV card in a card present transaction at your location.

We recommend that businesses upgrade their POS equipment to a version that is EMV “future ready.”

  • For most merchants October 1, 2015, is the deadline for EMV acceptance capabilities
  • For petroleum merchants using automated fuel dispensers (AFDs) October 1, 2017, is the deadline for EMV acceptance capabilities

How can a Non-EMV-compatible device accept an EMV card for payment?

EMV cards issued to US cardholders will be hybrid versions, meaning the card will have a magnetic stripe on back and chip on front. As a result, EMV cards presented for payment can still be accepted at a non-EMV-compatible POS device (payment terminal).

Is PCI DSS compliance still necessary after EMV POS devices are implemented in my business?

Yes. PCI DSS examine the payment environment and evaluate how your business accesses, transports or even stores cardholder data. PCI DSS compliance will remain a requirement.

Is end-to-end encryption (E2EE) still relevant with the introduction of EMV chipcards?

Yes. The chip in an EMV card protects individual transactions by adding a secret number only the card issuer knows, which verifies that the transaction is legitimate through an EMV-compatible POS device. However, EMV is not designed to encrypt the sensitive card information (Account Number, Exp. Date, etc.). Therefore, it is still possible for thieves to duplicate card data and create counterfeit cards that can be swiped for use at businesses that haven’t upgraded to EMV-compatible or EMV-enable POS devices or could be used with online retailers. Encryption removes this cardholder data for your POS device, which simplifies the scope of your PCI DSS obligations.

Merchants who participate in Worldpay’s E2EE program receive an indemnity waiver of up to $100,000 in total—which includes up to $30,000 in approved compromise associated costs, such as forensic audits and fines, as part of Worldpay’s PCI Program , plus an additional $70,000 if you experience a compromise as a result of the failure of Worldpay’s E2EE equipment to encrypt when used properly. Note, not all card transaction types are available for the E2EE service, and additional terms and conditions apply so contact your Worldpay representative if you are interested in learning more.

EMV capabilities along with E2EE are a great combination for highly secure payment acceptance.

What role will EMV have in payments for the online, card-not-present environment? (Internet purchases)

Currently, the EMV standard exists solely for the card-present, face-to-face environment. Worldpay will work closely with the card associations to monitor any new requirements for card-not-present transactions.

What is Worldpay’s EMV status?

  • Worldpay completed certification with all major card brand networks in 2013 (Visa, MasterCard, Discover & American Express)
  • Worldpay back-office systems incorporated EMV updates into the October 2014 Fall Release system updates
  • Worldpay’s EMV-compatible standalone POS device solutions are available now and incorporate NFC (contactless) capabilities too: VX 520 and VX 680 (wireless terminal). Soft ware to enable EMV will be released by Worldpay before the October 1, 2015, deadline
  • Testing and certification with Worldpay POS vendors is under way

 If you have additional questions, contact Novera Payment Solutions. We’re happy to help.

 

Request Information About the EMV Transition

Tags: emv fraud liability, emv credit card, emv card, emv transition, credit card processing, flat fee credit card processing, emv

Some Fraud Liability Will Shift to Your Merchant Account Oct 1, 2015

Posted on Wed, Feb 18 2015 @ 09:28 AM

EMV is coming to the USA and it's time to plan for the EMV transition.

17-20 million EMV cards were in use in the USA as of May 2014, according to the EMV Migration Forum. A report by the Aite Group projects up to 70% of US credit cards will have EMV chips by 2015.

As a result of the EMV transition, some fraud liability will shift to merchants beginning on October 1st, 2015, which is right around the corner.  The Novera team wants to ease your transition to EMV with important information that you need to know. 

We'll be publishing a series of blogs over the coming months to help you with the transition, and we thought the logical place to being is with a basic timeline of the EMV transition.

emv fraud liability

 

EMV Transition Timeline for Merchant Liability

APRIL 1, 2014

The transition actually started in early 2014 with these two items for VISA merchants:

  • VISA : Card issuer liable for all unattended, online chip card terminals that support transactions without a signature or PIN
  • VISA : New, unattended, online chip-enabled terminals must support transactions without a signature or PIN

JULY 1, 2015

VISA : All new and existing unattended, online chip-enabled terminals, except ATMs, must support transactions without a signature or PIN hardware upgrades are recommended by this date.

OCTOBER 1, 2015

ALL CARDS
Counterfeit liability shifts to merchants if a Non-EMV-enabled POS device is used for a card-present EMV chip transaction, except for automated fuel transactions and ATMs (excluding previous liability shift for International Maestro ATM transactions)

AMERICAN EXPRESS & MASTERCARD
Liability for lost or stolen cards shifts to merchants using Non-EMV-enabled POS device
for a card-present EMV chip transaction, except for automated fuel transactions.

DISCOVER & PULSE
Liability for lost or stolen cards shifts to merchants using, 1) Non-EMV-enabled
POS device or, 2) EMV-enabled POS device that does not support PIN for a card-present EMV chip transaction, except for automated fuel transactions.

 

OCTOBER 1, 2017

ALL CARDS
Counterfeit liability shifts to merchants using Non-EMV-enabled POS device for a card-
present EMV chip transaction for automated fuel transactions.

MASTERCARD & DISCOVER
Liability for lost or stolen cards shifts to merchants for automated fuel transactions using Non-EMV-enabled POS device for a card-present EMV chip transaction for automated fuel transactions

As a Business Who Accepts Credit Cards, Here's What you Need to Know About EMV Now

In a nutshell, the USA credit cand debit card payments industry has been chugging along on old technology while the rest of the world has implemented EMV card technology for more than a decade.

As recent data breach headlines suggest, criminals focus on the easiest targets and right now, that is the USA. But not for much longer.

In order to avoid potential liability while ensuring customer transaction security, many merchants plan to implement EMV technology. As a country, the USA is moving toward the EMV standard as a direct result of the payment networks shifting specific fraud liability to merchants starting on October 1, 2015.

The bottom line is that you need to understand what your liability is as a merchant and how to protect yourself.  This is where the Novera Payment Solutions team comes in. If you are aren't sure where to start, or even what questions to ask, please take the time to contact us. Our goal is to make your transition as easy as possible. Our hands-on, consultative approach to the credit card payments industry, not only saves our clients money in credit card processing fees, it also saves them in lost time trying to weave through the complicated maze of credit card processing liability.  Novera Payment Solutions is a team you can count on for all aspects of your credit card processing needs.


Request Information About the EMV Transition

Tags: flat fee merchant account, payment processing, merchant account, emv fraud liability, emv credit card, emv transition, credit card processing, flat fee credit card processing, online credit card payments, credit card fraud

It's All About Video in 2015 + 7 Other Social Media Trends

Posted on Sat, Feb 07 2015 @ 01:11 PM

In 2014 there were many changes in social media, and we expect that trend to continue in 2015. Companies will continue to build their internet marketing strategies and continue to rely on social media platforms such as Facebook, LinkedIn, Twitter and Google+. For 2015, however, video and video sharing will be the growing content of choice.  Who would have though that video sharing on Facebook would overcome Youtube as the most common sharing platform?  But it has!

 

Consider these video marketing statistics from BrainShark:

  1.  74% of all internet traffic in 2017 will be video - See more at: http://www.brainshark.com/Ideas-Blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.aspx#sthash.MDXVpPxn.dpuf
     74% of all internet traffic in 2017 will be video  - See more at: http://www.brainshark.com/Ideas-Blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.aspx#sthash.MDXVpPxn.dpuf
    74% of all internet traffic in 2017 will be video
    74% of all internet traffic will be video by 2017
  2. 52% of marketers report that video content produces the best return on investment
  3. Video in email can boost open rates 20%
  4. 65% of video viewers watch over 2/3 of a video
  5. 33% of tablet owners watch more than one hour of video on their tablets each day

Pretty powerful stuff when considering how to best market your company!

credit card processing

What does this mean for your business?

You should develop a plan for video ... create great, targeted, high-definition video content that can be shared across your entire range of social media channels.  Videos should include targeted calls to action to drive viewers back to your website and social channels.

 

Creating video for your business is easier than you think!

 

People get stifled by the misconception that business videos must be professionally produced. Nothing could be further from the truth. It's called social media because consumers want you to be SOCIAL ... when it comes to small business, people buy from people, not from companies.

 

The businesses that have the most success with social media and video are those that keep it real and build social relationships with their fans and followers. That means if you have a smart phone, there's no excuse not to have video on your social channels. You can record your best customers giving you a testimonial (social proof), build a video FAQ library where you answer common questions from prospective customers, take video of your team and let your customers get to know them ... the possiblities are endless. 

 

Free basic tools link Animoto.com allow you to use royalty free music tracks, import your photos and video clips, and click a button to produce a beautiful business marketing piece. Add video to your business marketing plan for 2015. You won't regret it!

 

 

Some additional trends that we see in 2015:


  1. Mobile Marketing will be a crucial element of your marketing strategy. The major social networks now have a worldwide mobile penetration of 93%

  2. Paid Ads on social websites will become increasingly unavoidable, requiring fees to market your business.

  3. When searching locally, Google searches will expand over to Google+ profiles and pages to include these results. Something to think about if you do not have a Google+ profile.

  4. Paid media will be necessary to distribute your content at the right time and to the right audience. Paid media will allow for more conversions to your website than will organic outreach such as “Likes.”

  5. Republishing your top posts will allow you to capitalize on your most engaging content. You will reach additional audiences that you did not reach with the first post.

  6. Personal interaction with your followers will continue to be very important. Building trust with your potential clients in responding to their feedback and comments will continue to be critical.

  7. Facebook is still king, but a combination of Facebook, Twitter, LinkedIn, Google+, Blog, and other social media will allow you to reach the largest audience while positively affecting your search engine ranking!

 

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.

Contact Novera to learn how you can accept credit cards for your business!

Request a FREE QUOTE

 

 

Tags: accept credit cards, flat fee merchant account, facebook, accept online credit cards, credit card processing, flat fee credit card processing

10 Facts You Probably Didn't Know About Credit Card Processing

Posted on Sat, Jan 31 2015 @ 12:08 PM

If your business accepts credit cards, you may think you already know everything that you need to know. But here are 10 facts that you may not be aware of. Being armed with this information can save your business money and improve your bottom line.

credit card processing

 

 

 

  1. You can now require a $10 minimum purchase for credit card use. Visa and MasterCard used to prohibit this, but the Durbin Amendment now allows it. This is NOT true for debit cards, however.

  2. Credit card processing fees are tax deductible and it's typically a sizable deduction for businesses that accept cards. As tax season approaches, don't forget to take this deduction!

  3. Using your local bank does not save you money on credit card processing. Most local banks outsource credit card processing services to third party sales teams who work for larger processors. By using your local bank you are likely paying more than if you went direct to the processor since it's adding another layer to the pot.

  4. There is only one part of your credit card processing cost that is negotiable and that is the processor's markup over interchange and assessments. Interchange and assessment are the same for all credit card processors. This is why Novera's fixed flat fee merchant account pricing structure is so attractive to businesses. It saves them money and there are no surprises.

  5. You can now pass credit card processing fees through to customers. This change occured in 2013. Whether you SHOULD, however, is another topic altogether.

  6. Make sure you don't find yourself on the "TMF". The terminated merchant file is essentially the credit card processing blacklist. A credit card processor can add you to the TMF if they suspect you of misusing your merchant account for fraudulent purposes. If your business or name is on this list, it can cause you to have to pay higher rates or make it difficult for you to get a merchant account in the future.

  7. Credit card processors monitor your chargeback ratio closely. Pay attention to the number of chargebacks you receive ... if your percentage of chargebacks to total transactions is too high, your merchant account can be cancelled or unsettled funds withheld.

  8. Not using AVS (address verification service) can cost you money. Visa, MasterCard and Discover require the customer's billing address be entered for all card-not-present transactions. If you don't provide it, it will result in a downgraded transaction (resulting in higher fees).

  9. Business owners foot the bill for cardholder reward programs. The banks pass the cost of their cardholder reward programs to businesses through higher interchange fees on reward-based cards.

  10. Tiered merchant account pricing costs you more. You know you have a tiered pricing structure when your processor quotes three different rates: qualified, mid-qualified, and non-qualified. They suck you in with a super low "qualified" rate ... but what they fail to tell you is that most of your transactions will actually fall into the non-qualified higher rate. Novera Payment Solutions' fixed flat fee merchant program takes the mystery out tiered pricing by offering a single flat rate to save you money.

Get some straight talk and learn why a merchant account including our “flat fee advantage” can be one of the best business decisions you’ll ever make. We are happy to offer a FREE savings analysis to show you how Novera Payment Solutions can save you significant money on your credit card processing fees.

Request a No-Obligation Quote!

Tags: accept credit cards, flat fee merchant account, payment processing, merchant account, credit card processing, flat fee credit card processing, online credit card payments

11 Tips To Secure Business Data - Part of PCI Compliance

Posted on Thu, Jan 22 2015 @ 02:26 PM

Cybercrime is a serious and ongoing threat to businesses. Your business files may be at great risk if a hacker gains access to your PC or network. Keeping a computer free of viruses and your network protected should be a number one priority. Not only is it important to protect your personal and business data, it's essential for PCI compliance.

pci compliance

Here are 11 ways that you can protect yourself and business data stored on your computer:

  1. It is critical you have an up-to-date antivirus software and anti-malware software. While this will not protect you from everything, it's better than having nothing at all.
     
  2. Make sure you have all of the latest updates for your computer's operating system. You can set Windows to automatically download and install updates.

  3. Be mindful of the websites you are browsing. Generally, if it looks suspicious, it is.

  4. Do not save your passwords list as a file on your computer. Keep this handy elsewhere. Also, do not use the same password for each website. For very important accounts, create a randomly generated password as this greatly increases its security.

  5. You can set your computer to password lock itself when it goes to sleep. This is important to keep others from accessing your account if you step away.

  6. Backup your data often. There are many ways you can backup data whether it be on a thumb drive, an external hard drive, or a cloud based solution such as Dropbox or Google Drive.

  7. Keep your personal data off of your work computer. If you want to have access to these files, leave them on a thumb drive or external hard drive.

  8. If using a laptop, never leave it in a location where it’s easily visible. This increases the risk for it to be stolen. 

  9. When browsing email, be careful of the links and attachments you open. Unless they are from a known source, it's better to not open them until you are able to scan the email for threats.

  10. Clear your internet cookies regularly. These files are generally where web-based viruses are stored. This can be done weekly or monthly and will typically prevent any malicious files or programs from infecting your computer.

  11. Limit access to files to ONLY those who need it. This can prevent unauthorized access and keep your data safe.

How PCI Compliance Fits In

Merchants who are PCI Compliant have security controls to prevent, detect, and react to breaches. PCI Compliance is not optional for merchants ... it's a requirement for all businesses who accept credit cards. Failure to meet the requirements can be extremely costly for business owners if they ever fall victim to a breach on their system.

The standards are set by PCI Security Standard Council. Their website is extensive and has more information than you could ever want to know about becoming PCI Compliant and maintaining the standard for your business.  https://www.pcisecuritystandards.org/

At Novera Payment Solutions we work hard to take to take the headache out of PCI Compliance for you.  Give us a call ... not only can we possibly save you money over your current credit card processing solution with our flat fee merchant account, but we will guide you through PCI Compliance maze and make it simple to get up and running!

 

Help! PCI Compliance Makes My Head Hurt

Tags: accept credit cards, payment processing, merchant account, pci compliance, accept online credit cards, credit card processing, online credit card payments