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Claim Your Listing on These 7 Sites to Help Your Local SEO

Posted on Tue, Oct 07 2014 @ 11:48 AM

At Novera Payment Solutions, we serve clients nationwide providing credit card processing solutions, but many of our customers own very local businesses. We all know that getting your business website found in the search engines can be very challenging, especially in large markets where there is a lot of competition. They key is to optimize your website for LOCAL search. There are several elements to this and ensuring you have a presence in local directories is one of them.

local search

Gain a step on your competition by ensuring you have claimed your business listing on the following seven websites. 

1. Google+

With Google being the MacDaddy of all things search, you should start here. It's simple to claim your space on Google+. Simply create the page here (https://plus.google.com/pages/create?ppsrc=bupg8), complete your profile, then verify your page and vanity URL, Add the Google badge to your site (to grow your following), then link your YouTube channel to your page (if you have one). Google walks you through each and every step of the process!

2. Yelp!

Yelp! helps millions of visitors every month find local businesses. To claim your free business page on Yelp! go to https://biz.yelp.com/claiming and click the "Claim my Business" button. Yelp! will walk you through the process of setting up your page listing. You'll be able to enter your business name, address, hours, description, and even add photos to the listing.

3. Yahoo

In spite of Google's dominance in online search, Yahoo remains competitive in local search and news. Yahoo recently made several changes to it's local business listing area and has broken it's listing opportunities into three types: 1) Yahoo Local Basic Listing; 2) Yahoo Local Enhanced Listing (paid monthly); and 3) Yahoo Localworks (paid monthly). With the free basic plan you have all you need. You can add information about your business’ products, include a link to your website, and provide your business contact information. To setup your free business listing, go to https://smallbusiness.yahoo.com/local-listings, then scroll down to the center area of the page and click on "Try Local Basic Listing for free".

4. Facebook

If you don't already have a Facebook business page, it's time to make the move. Facebook has millions of users and they check their Facebook news feeds multiple time per day. To create or claim your Facebook business page, go to https://www.facebook.com/pages/create/.  As with all the other sites, the most important thing to fill out your business profile completely.

5. CitySearch

Citysearch has provided local reviews for about a decade. Citysearch partners with InfoUSA for local business data. They offer an Express Update service that allows merchants to update their listing data as well as add new businesses. Once you’ve added your business it can take  1 – 2 months for the information to be on Citysearch. Find out more at: http://www.expressupdateusa.com.

6. SuperPages

SuperPages is top online resource for finding information and insights on businesses and retailers. Every month they help millions of consumers find local business information, including driving directions, hours of operation, and customer reviews. To claim or edit your business listing with Superpages, go to http://www.superpages.com/about/new_chg_listing.html.

7. Foursquare

FourSquare learns what it's users like and leads them to places they'll love. A presence on FourSquare is critical if you have a brick and mortar busineses. To add your business or claim your listing on FourSquare, go to http://business.foursquare.com/claim. FourSquare does a nice job of guiding you through the proces os setting up your business listing.

Make Your Listings Consistent

As you work through the process of claiming and verifying your business listings, the key is to ensure that your business information is consitent across each of them. That means your business name, business address, and business phone should be listed exactly the same on each website. For example, if your address 4325 Smith Parkway, don't spell out "Parkway" on one directory and then abbreviate it on the other. Make all listings exactly the same for best results.  While writing this blog post, we logged in on each of these sites and create a business listing ... it took about 90 minutes.  That should give you a feel the time investment for your business in getting your local listings claimed.

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry.

Why do we care about your business' local search engine rankings?  Because your business success is our business success. We care about the success of our clients and strive to provide information and content which can be useful in growing and promoting your business online and offline!

We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative and trasparent flat fee merchant account pricing models.

 

Request a FREE QUOTE

 

Tags: accept credit cards, flat fee merchant account, payment processing, accept online credit cards, credit card processing, flat fee credit card processing, online credit card payments

EMV Credit Cards - The Basics that You Need to Know

Posted on Sat, Sep 27 2014 @ 11:22 AM

What is an EMV Credit Card?

In light of several recent major data breaches, you may have heard the term "EMV credit card" used in news reports. When it was created, EMV stood for Europay, MasterCard and Visa. It is a global standard for credit cards equipped with computer chips, as well as technology used to authenticate chip-card transactions. Simply put, this technology better protects consumers and makes it more difficult for people to counterfeit cards and commit fraudulent activities.

According to EMV Connection, today EMVCo manages, maintains and enhances the EMV specifications. EMVCo is jointly owned by American Express, Discover, JCB, MasterCard, UnionPay, and Visa, and includes other organizations from the payments industry participating as technical and business associates. Information on the specifications and organization is available at http://www.emvco.com.

What Makes EMV Cards Different

When you look at your credit card, if you see a small metallic square, that's a computer chip and it is what makes the card an EMV card. The basic difference between traditional credit cards with magnetic stripes and EMV cards with computer chips is that the magnetic strip cards hold static data and the computer chipped EMV cards hold dynamic data.

If the magnetic stripe card is compromised, the data can be used over and over again because it doesn't change. This makes it easy for fraudsters to profit from stolen card holder data. For the EMV card computer chip, with each transaction, a unique transaction code is generated and cannot be used again. That means if the credit card data is stolen from a single sale or transaction, the next time it is used, the card would simply be denied because the transaction code is no longer valid. This makes it much more difficult for nefarious people to profit from stolen card holder data.

EMV credit cards

What Does this Mean to Me?

For merchants and financial institutions, the switch to EMV means adding new in-store technology and internal processing systems, as well as complying with new liability regulations. For consumers, the switch to EMV means receiving and activating new credit cards and learning new payment processes.

The fundamental difference in the way the cards are used is with the magnetic stripe the consumer swipes the card through a terminal for the data to be read. With the new EMV cards, the consumer will "dip" the card in a terminal slot and wait for it to be processed. It is a little slower than the magnetic stripe swipe, so consumers will need to get accustomed to it. Technology also exists called "contactless card reading" where the consumer taps the card against a terminal scanner to be read. However this "contactless" technology is not as prevalent in the United States as of today.

When is the EMV Shift Going to Happen?

The shift to EMV technology has already started. This first issuance of EMV cards will have both technologies, magnetic stripe and the computer chip, but will ultimately transition to the computer chip only. The deadline set by major U.S. credit card issuers MasterCard, Visa, Discover and American Express is October 1, 2015. That doesn't mean that EVERYONE is going to be transitioned by then, but what it does mean is that the fraud burden shifts on that date. Any parties not EMV-ready by October 2015 may face much higher costs in the event of a large data breach. Basically the liability will shift to whoever is the least EMV-compliant party in a fraudulent transaction.

Are You Ready for EMV?

Novera Payment Solutions will continue to publish blogs on this topic because it's important for you as a merchant to be aware of your requirements and your potential liabilities. If you have questions about EMV, please don't hesitate to contact us. Our job is make the transition as easy as possible for merchants.

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative and trasparent flat fee merchant account pricing models.

 

Request a FREE QUOTE

 

 

 

Tags: accept credit cards, flat fee merchant account, merchant account, accept mobile credit card payments, emv credit card, emv card, accept online credit cards, emv

SlideShare for Business from NPS, a leader in Credit Card Processing

Posted on Thu, Sep 25 2014 @ 01:36 PM

What is Slideshare?

SlideShare launched several years ago with the goal of share knowledge online. Since then, SlideShare has grown to become the world’s largest community for sharing presentations and other professional content.

How Does Your Business Benefit from Slideshare?

According to the SlideShare website:

SlideShare consists of more than 15 million uploads from individuals and organizations on topics ranging from technology and business to travel, health, and education. Share the content that matters to you with your colleagues, customers, friends and followers. SlideShares can be embedded into websites and blogs, and are easily shareable on LinkedIn, Twitter, Facebook, and other popular social media platforms. They can be viewed publicly and privately. Connect with other SlideShare users via comments, “likes,” and profile pages.

Have content, presentations, photo collections or expert knowledge on a topic?
Upload it to SlideShare and you'll reach a wide audience!

 Novera Payment Solutions

A few tips for making the most of your SlideShare marketing:

1. Use the lead capture capabilities of SlideShare (You have a couple options for this)

  • If the viewer wants to download the original presentation, he/she is prompted to fill out a short contact form first.
  • When the viewer is browsing the presentation, the contact form displays at an increment specified by you (on a specific slide, at the end, or via a button that's displayed throughout) 

2. Upload White Papers to Showcase Your Expertise

SlideShare is more than PowerPoint. You can also upload documents, including PDFs. Why EVERY business doesn't take advantage of this feature is beyond us. It's simply another way to publish your information and make it easy for people to share. TIP: Be sure that you include your contact information on EVERY business piece you publish, as well as a call to action!

3. Promote Your SlideShare Content Across Other Social Channels

Don't stovepipe your marketing efforts across the social channels ... be sure to share and promote across all of them. Certain segments of your audience may only be on Facebook and may have never heard of SlideShare. If you aren't promoting your SlideShare channel on your business Facebook page, you could be missing an entire group of people.

4. Post your Presentations to LinkedIn

Add your SlideShare content to your LinkedIn profile summary page. LinkedIn has really become the go to platform for business to business marketing, network building, and reputation growing. Tying your SlideShare presentations to your LinkedIn profile can only enhance your credibility in your field.

5. Write "How To" Guides for your Area of Expertise and Share them on LinkedIn

People learn visually. Any time they need to know how to do something these days they Google it. This is a perfect combination for your business! A great "how to" guide featuring something in your service arena or area of expertise on SlideShare can be indexed by Google and findable by your prospects. This type of content is highly popular and very sharable.

6. Use audio in your slides

Did you know you can add voice-overs in PowerPoint?  If it makes sense for your content, include a voice-over in your slides. When you upload the presentation to SlideShare, the voice-over stays with the presentation and can be listened to by anyone viewing it. Talk about powerful!

7. Embed Your SlideShare Presentations on your Website

When you upload a presentation to SlideShare, they offer you a nice little "widget" that you can send to your webmaster to add to your website. This literally embeds the presentation right on your website. Visitors don't have to leave your website to view the presentation. If you've added a lead generation form to the presentation in SlideShare, this carries over to the embedded presentation too.

Shhh ... it's a secret!

SlideShare is "best kept secret" of professional marketers ...but it's actually free for any business who wants to use it!  Of course, there is a paid option available that unlocks additional features. We encourage you to check it out and use this powerful tool in your content marketing plan for your business! Visit their website at http://www.slideshare.net

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.

Contact Novera to learn more about how we work with businesses  to provide the most fair and transparent pricing structure available on the market today!

Request a FREE QUOTE

Tags: accept credit cards, flat fee merchant account, payment processing, facebook, accept online credit cards, credit card processing, flat fee credit card processing, online credit card payments

Novera & WorldPay - Your Team for Affordable Credit Card Processing

Posted on Mon, Sep 15 2014 @ 04:46 PM

Novera Payment Solutions and WorldPay offer businesses the most reliable and affordable payment processing services in the industry.

flat fee credit card processing

Who is Novera Payment Solutions?

Novera Payment Solutions, LLC  is based in Atlanta and is a registered Member Service Provider (MSP) of WorldPay. Novera is also a registered Independent Sales Organization (ISO) with Visa & MasterCard.  We represents an innovative approach to doing business in an industry where integrity and a positive customer experience is absent at many levels.

What does this mean to you?

Our payment processing services are designed to bridge the gap between the  brand and buying power of WorldPay, combining that with the sales and service experience of your smaller home town business.

Who is WorldPay?

WorldPay is one of the most reliable and affordable credit card processors in the industry. WorldPay offers fast, reliable payment processing for the full range of card types, including credit, debit, prepaid, loyalty, and payroll. WorldPay provides access - and advocacy on its customers' behalf - to the credit card associations including Visa®, MasterCard®, Discover®, American Express® and all of the major PIN-secured debit networks. Its customers are also on the forefront of new payment acceptance, including RevolutionCard®, the nation's first PIN-secured credit card.

WorldPay acquires transactions coast to coast and around the globe ranging from brand name companies you already know to independent businesses in your own community. Point of sale authorization through settlement of funds, WorldPay provides the highest standard of payment processing to businesses ...businesses just like yours. WorldPay also offers seamless support and integration with industry-leading point-of-sale platforms and middleware providers, and it works with POS providers to certify new systems to their network on a ongoing basis.

What Makes Us Different?

Our flat fee pricing for payment processing saves merchants thousands and tens of thousands per year over other merchant account providers. If you are looking for a credit card processing program that can deliver maximum savings for your business (or for your  merchants) we can provide the guidance and know how to help you accomplish your objectives, save money on fees, and be as competitive as you want to.

Novera has a unique pricing format that passes along all the direct transactional costs; a) interchange, b) the processor fees (including mark-up) and features a c) TRANSPARENT FLAT FIXED FEE per month depending upon the monthly merchant volume.  

This flat fee merchant account pricing format delivers:

  • Substantial savings based upon volume
  • Transparency in pricing
  • Detailed reporting on statement
  • One of the best “cost plus formats” available

Contact Novera Payment Solutions today!  We'll do a free, no obligation cost/savings analysis with your current merchant processor and let you know how much money Novera's flat fee merchant account can save you annually.

Request a FREE QUOTE

Tags: accept credit cards, flat fee merchant account, payment processing, accept mobile credit card payments, accept online credit cards, flat fee credit card processing

7 Tips to Gain More Twitter Followers

Posted on Tue, Sep 02 2014 @ 12:27 PM

There's no doubt that Twitter is one of the largest and most influential social media platforms.  Business owners know they they need to be on Twitter, but too many of them create an account, start tweeting, and then crickets ... no one is hearing them, following them or interacting with them.

If this sounds like you, don't despair! 

credit card processing companies

 

Here seven tips to help you gain more followers on Twitter.
 

1. Leverage Your Other Social Media Accounts

If you are already rocking Facebook or LinkedIn, use your existing presence on these platforms to let your Fans and connections know that you are on Twitter. Make sure you use a call to action to FOLLOW your company on Twitter and give specific reasons why following you will be worthwhile. In other words, what type of content/tweets will you be making and how will they be beneficial for your followers?

2. Engage with Your Existing Twitter Followers

If someone retweets your content or replys to your tweet, be sure to reply back and thank them for their interaction.  This lets your current followers know you care, making them more likely to interact with you again. When followers interact with your Tweets, their followers see this and may be prompted to follow you, as well.

3. Interact with Other People & Companies on Twitter

Show interest in other companies on Twitter by retweeting their content or replying to something they've tweeted. This will spark their attention and you could gain a new follower as a result.

4. Tweet at Peak Times of the Day (or night)

Tweeting at times when your followers are online increases the chances of them finding you and following you.  Test out tweeting at different times of the day and use an analytics prgram to see  what times your tweets get the most interaction and engagement. Once you know, focus on getting your new tweets out at those times.
 

5. Fill Out Your Twitter Bio (Completely)

Your Bio is displayed on Twitter's suggested users page, so having it blank or filled with non-descriptive information will not help you gain followers.  Your bio needs to tell people who you are and what to expect on your page.

6. Bring Twitter into Your Physical World

If you are doing a presentation or running a business meeting with a large group, use Twitter to get your audience engaged. Create a hashtag and ask everyone to tweet questions, comments, and feedback with that hashtag.  You may gain new followers from your audience that wouldn't think to follow you on Twitter if you hadn't brought it up.
 

7. See What's Trending and Join the Conversation

By participating in a trending conversation that others are highly engaged in, you expose yourself to a whole new market.  People are already reading tweets on that particular topic and when you use the trending hashtag, your tweet is forced into the conversation thread.  Be interesting and offer a new perspective on a trending topic and people will be more likely to click through to your profile and follow you.
Use these tips in combination with valuable, engaging, and interesting content and you're sure to quickly grow your followers on Twitter!
Who Are You Following?
As a business who accepts credit cards, you should be sure to follow the major credit card brands on Twitter.  Here are easy links to their profiles.
Major Credit Card Brands on Twitter
https://twitter.com/Visa
https://twitter.com/MasterCard 
https://twitter.com/AmericanExpress
https://twitter.com/DiscoverSmBiz
And of course, for more great business tips, money saving tips for credit card processing, and event more social media tips, be sure to follow Novera Payment Solutions on Twitter!
https://twitter.com/NoveraPayment

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.

Contact Novera to learn more about how we work with businesses  to provide the most fair and transparent pricing structure available on the market today!

 

Request a FREE QUOTE

Tags: accept credit cards with quickbooks, accept credit cards, flat fee merchant account, accept mobile credit card payments, accept online credit cards, credit card processing, online credit card payments, hashtags

Phishing & Online Credit Card Payments ... What You Need To Know

Posted on Fri, Aug 22 2014 @ 09:44 AM

Pronounced like "fishing", phishing is a technique used by those with malicious intent to trick you into providing sensitive information online, like username/passwords, credit card payments information, and bank account information. This is obviously important for you to be aware of as an individual, but even more so as a business owner.

People who engage in phishing techniques vary in skill. The idea is they masquerade themselves as a known and trusted business, send you an email that appears to come from that business, and then ask you to click on a link in the email to confirm or enter information. Some phishing attempts are obvious, with blatant typos in the phishing email, shabby graphics, and suspect English. Others are highly skilled ... and even the most savvy internet user can be "taken" by the deceptive phishing attempt.

credit card payments phishing

Phishing attempts used to be limited to email for the most part, but now you'll find phishing attempts across social media channels, including Facebook, Twitter, Google+ and LinkedIn. Some of the phishing attempts you may have seen in recent years appear to come from well known banks and the IRS. If you've ever been manipulated by a phishing scheme, you know the stress and trauma it can cause, not to mention the potential financial issues that can arise.

As a business owner who accepts online credit card payments, it's important to understand what phishing is. The worse case scenario is a malicious attempt to masquerade as YOUR business and solicit your customers for personal information. Business system security is the first step in protecting your business against this activity, but understanding what phishing criminals do to try to manipulate you and your customers is also essential. Information is power.

Types of Phishing

Phishing
As we've already defined it, phishing is a simple attempt to collect sensitive information using a disguised electronic communication.

Spear Phishing
This is a more targeted phishing attempt in which the perpetrator gains personal information about the target before sending the phishing attempt.  Personalizing the communication makes it more effective.

Clone Phishing
Clone phishing is when a perpetrator takes an ACTUAL email that was sent from a trusted source, copies it, and then resends it. These are highly effective for phishers, as well.

Whaling
Whaling is a phishing attempt targed at high level executives or high profile individuals.

Rogue WiFi
This phishing technique is slightly different in that the perpetrators setup rogue free WiFi hot spots rather sending electronic correspondence. They configure them to run man-in-the-middle (MitM) attacks to steal sensitive information.

Phishing Techniques

Link Manipulation
By far the most common technique used is link manipulation. An individual will receive an email that appears to come from a trusted source (i.e. their bank) asking them to click on a link to verify information. Often, there is a scare tactic used. For example, "your account may have been compromised ... click here to reset your password".

The example below is a low quality phishing attempt, but rest assured, there were likely thousands of people who fell for it.

accept online card card payments

Notice the email appears to be from Wells Fargo. However "Wells Fargo" is misspelled as "Wellsfargo".  The email address it's from appears to be legit as serviceaccount@verify.wellsfargo.com.  In this case, the quality of the writing in the email is suspect, but it provides a link for the recipient to click to update their account information. Many people will simply click the link and do what is asked of them ... this is a mistake. When you roll your cursor over the link, you can see that the link does NOT take the user to Wells Fargo. Instead, it takes the user to a website called "www.successlibrary.info". This is definite evidence of a phishing scheme.  Once on this "suspect" website, the user may be asked to enter login information ... OR the website may just automatically download a trojan virus or keystroke tracking malware to the user's computer.

There are several other phishing techniques out there including filter evasion, website forgery, phone phishing, and tab nabbing. However, by far the most common technique involves link manipulation in emails that come from what appear to be trusted sources.

Protect Your Business & Your Customers

As a business owner who accepts online credit card payments and debit card payments, and who may have login areas for customer access, it's important for you to understand that there are criminals out there who attempt to take advantage of businesses to gain access to customer card holder data and bank account information.

You should educate your customers about never clicking on links in emails. As a customer, they should ALWAYS go directly to your website by entering the URL in their browser window before entering any type of payment information, login information, or personal information of any kind.

It's also critical that you keep your business systems secure so your client lists and their contact information cannot be compromised. If a perpetrator gains access to your client list they can engage in spear phishing ... it empowers them with information that enables them to personalize phishing emails to your customers, making it more likely that your customers will click through to the nepharious link.

Who is Novera Payment Solutions?

Novera Payment Solutions is well known as a leader in the credit card payments industry and is committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account.

Contact Novera to learn more about how we work with small businesses to provide the most fair and transparent pricing structure available on the market today for credit card processing and debit card processing.

 

Request a FREE QUOTE

 

Tags: accept credit cards, flat fee merchant account, accept mobile credit card payments, accept online credit cards, credit card processing, online credit card payments

Credit Card Processing : Chargebacks, Reserves, Risk, Holds & Freezes

Posted on Fri, Aug 15 2014 @ 11:02 AM

What You Need to Know

The most important thing to understand is that risk is the single largest factor that merchant account providers look at when determining whether to establish a credit card processing account account for a business. Risk is determined by the potential for fraud and the number of chargebacks a business may experience.

What is a Chargeback?

A chargeback happens when a consumer contacts their credit card company and requests a refund for a purchase they made on that credit card. It could be that the consumer didn't recognize the charge, was dissatisfied with the product or service, or never received the product or service. It's not uncommon for the consumer to bypass the merchant and directly reach out to their credit card company first. Right or wrong doesn't really matter ... when the consumer reaches out to their credit card company to demand a credit, a chargeback is initiated. This is not good for merchants because too many chargebacks can result in higher fees and even closure of their merchant account if too many occur.

Reserve Accounts

One way credit card processing companies protect themselves is to hold a "reserve". A reserve is basically funds processed by the business that the merchant account provider holds in a reserve account instead of transferring the funds to the business bank account. The amount of the reserve can vary greatly.  It can be a small fixed amount, a large fixed amount, or even a full month of funds equal to the amount of the businesses credit card sales. The amount is determined by perceived risk associated with the busineses.  Having a reserve protects the merchant account company from future risks, including fraud and chargebacks.

credit card processing account

Higher Risk Business Sectors

In the credit card payments industry, some business sectors are considered higher risk than others, but the list really varies from provider to provider.  A partial list of business sectors that often fall into the higher risk category include:

  • Adult Related Businesses (Book Stores & Entertainment)
  • Check Cashing Businesses
  • Credit Repair Services
  • Gun Stores
  • Jewelry Stores
  • Multi-level Marketing Companies
  • Telemarketing Firms
  • Time Share Sales
  • Vacation Packages

Businesses in these sectors are often subject to reserves, as well as higher credit card processing rates. This provides the merchant account company some protection from the higher levels of fraud and chargebacks often associated with these sectors.

Merchant Account Holds & Freezes

One of the most financially devastating things that can happen to a business is a merchant account hold, or freeze. When this happens to a business, they cannot access the account.  The funds from open authorizations are also held without deposit for an undisclosed period of time. This means that the business cannot accept new credit card transactions and the income from recently processed transactions is not be deposited for days, weeks or longer.

Despite the horror stories, merchant account freezes are usually a result of the business violating the terms of their merchant account agreement. Violations can include utilizing the merchant account for personal use, selling items that were not included or defined in the merchant account agreement when the account was setup, accepting credit card payments for other businesses under their merchant account, as well as other fraudulent activities.

As a business owner, you can protect yourself from this by first following the terms of your agreement with your credit card processing provider.  If something changes in your business that impacts your credit card sales, you should contact your merchant account processor right away. This might include anticipated changes in average ticket amounts or new product or service lines introduced into the business. If you are running an unusually large ticket as a one time occurance, contact your merchant account provider's risk department prior to processing the transaction and let know the details.

 

The Novera Advantange

  • Novera’s consultative approach allows us to thoroughly educate our clients, equipping them to better understand this complicated industry.
  • We educate our clients about chargebacks, reserves, and holds, so they are informed and can better prevent these things from happening.
  • We take the mystery out of the credit card processing business.
  • We work with all types of businesses across the country

Contact Novera to learn more about how we work with businesses to provide the most fair and transparent pricing structure available on the market today for credit card processing.

Request a FREE QUOTE

Tags: accept credit cards, flat fee merchant account, chargebacks, accept online credit cards, credit card processing, online credit card payments, mobile payments

Online Credit Card Processing & SSL - What You Need to Know

Posted on Tue, Aug 05 2014 @ 12:07 PM

Your customers should feel confident about the security of your website every time they pay online. As a merchant, it's your responsiblity to understand the fundamentals of online credit card payments and security. At the root of online security is SSL, or secure sockets layer. 

Here's what you need to know about SSL and Online Credit Card Payments for merchant account security.

What is SSL protection?

SSL provides privacy protection by encrypting the communication between your website and the consumer. It is basically a mathematical formula. SSL takes the the information you exchange on your website and turns it into a complex code. This makes it so that even if the data exchanged is intercepted by a hacker, the data would be extremely difficult to read.

When SSL is enabled on a website, it helps the consumer’s web browser scramble their personal information before it gets sent to you (the merchant) to complete the transaction. Once sent, SSL allows only your software to unscramble the data sent. With SSL, you can complete transactions with the assurance that others cannot access the personal information (i.e. credit card numbers) as it travels across the Internet, from the consumers computer to your website eCommerce software.

How to Tell if a Website has SSL

To find out if your online credit card payments are protected by SSL, look for the picture of the unbroken key or closed lock in your browser window. Either indicator confirms SSL is activated.

Another way to verify if SSL is protecting your online credit card payments is to check the URL of the website you are on. You should see it change from "http" to "https" when processing secure transactions.

 

secure online credit card processing

 

How to Get SSL on Your Website

There are four basic steps involved in getting SSL on your website.

  1. Purchase SSL Certificate
  2. Generate a CSR (Certificate Signing Request)
  3. Enroll for a SSL server certificate
  4. Install the SSL server cerificate

It sounds pretty technical, but typically your website hosting provider guides you through this process as you setup your online storefront and merchant account credit card payments capability.

SSL is Just the Beginning of Your Security Requirements

SSL is only the beginning of your responsibility for protecting card holder data transacted through your website. PCI Compliance is an absolute must. According to the PCI Security Standards Council, more than 340 million computer records containing sensitive personal information have been involved in security breaches in the U.S. since 2005, and more than 80% of the attacks targeted small merchants. If you are at fault for a security breach involving card holder data, the fallout and penalties can be severe for your business. For more on PCI Compliance, read our recent blog article: 7 Reasons Why You Should Care About Protecting Card Holder Data

At Novera Payment Solutions we work hard to take to take the headache out of PCI Compliance for you.  Give us a call ... not only will we save you money over your current credit card processing solution with our flat fee merchant account, but we will guide you through PCI Compliance maze and make it simple to get up and running!

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Tags: accept credit cards, flat fee merchant account, accept mobile credit card payments, accept online credit cards, credit card processing, flat fee credit card processing, online credit card payments

Qualified, Non-Qualified, & Mid-Qualified Credit Card Processing Rates - What You Need to Know

Posted on Wed, Jul 30 2014 @ 12:16 PM

credit card processingDid you get a GREAT deal on your credit card processing rates and receive a statement from your merchant processor with surprise added extra fees? 

Unfortunately, you are not alone.

It's common in the credit card processing industry for merchants to be lured into attractive credit card processing rate deals, only to find out later they have been misled. Reading the fine print could have prevented it, but really ... who reads the fine print?

Three terms in the merchant processing industry that you should make yourself familiar with as  a business owner are:  Qualified, Non-Qualified, and Mid-Qualified.

These are common in tiered credit card processing rates and are very easily manipulated by merchant processors to the disadvantage of the merchant.

Let's take a close look at each.

Qualified Credit Card Processing Rate

The qualified rate in tiered pricing structure merchant accounts is the lowest rate a business will pay. Obviously, this is the rate that is advertised by the processor because it is lowest, yet depending on your business type a low number of your transactions could actually be categorized into this fee bucket.

Here are a couple of additional things that they don't tell you:

  1. Typically, only non-reward consumer credit cards and debit are included in this rate bucket. You know all the TV commercials advertising "reward" cards and "cash back" on purchases? If a consumer uses one of these cards during the purchase, you will not get the "qualified" rate on your fees.
  2. Worse yet, some processors use bait and switch tactics where they advertise the Qualified rate lower than Mastercard and Visa's lowest credit card interchange rate. When this happens, they only route debit card transactions to this bucket. That means credit card transaction (non-reward or not) go to the higher rate Mid-Qualified and Non-Qualified automatically, regardless of the type of credit card used in the transaction.

Non-Qualified Credit Card Processing Rate

This is the most expensive rate bucket and can be the most common, hence the surprise added cost to your credit card processing fees. Typically, all transactions using high-end rewards program cards are routed here.

What else they don't tell you:

  1. Business card purchases are typically routed here.  Are you a business-to-business company? If so, there's a good chance that most of your credit card transactions are being routed to the highest fee bucket, the non-qualified rate!
  2. Do you hand key in transactions through a virtual terminal? If you do, and if the complete billing information isn't entered, your processor likely pushes that transaction to the non-qualified rate bucket and you are paying a higher fee.

Mid-Qualified Credit Card Processing Rate

This is the most nebulous credit card processing tier (or fee bucket). Typically any consumer credit card with a basic rewards program will find its way to the Mid-Qualified bucket. 

What else they don't tell you:

  1. Do you swipe credit cards in your retail location? Typically, swiped reward credit cards, as well as consumer transactions that are manually keyed-in (both credit and debit) hit the mid-qualified rate bucket.
  2. Additionally, the merchant processor can change what makes a transaction qualified without notice. That means a transaction that was qualified when you signed the contract for your credit card processing, may not be qualified 6-months down the road.

 

The Novera Approach

Novera Payment Solutions has developed a unique flat fee credit card pricing format that passes along all the direct transactional costs:

  1. Interchange
  2. The processor costs
  3. A small “flat fixed fee” per month depending on the monthly merchant volume (usually between $19.95 and $99.95 per month).  This amount is essentially the gross margin on the account.

Since everyone knows we are in business to make a profit, we are not hesitant to let our merchant clients know what a reasonable profit margin will be instead of hiding it within inflated rate buckets.

In most cases, Novera Payment Solutions also offers the option of either “Next Day” or “Weekend Funding,” and always with “Gross Deposits.”  Unlike many processors who deduct their rates/fees daily from your deposits, fees for our services are not collected until the month after the month you have been processing.  This means you get your money faster and it’s easier to reconcile with your bank statements.

 

Are you ready to stop paying too much for your credit card processing?

Request a free quote from Novera Payment Solutions.  The question is not, can we save you money" ... rather how MUCH money can we save your business!

 

Request a FREE QUOTE

Tags: accept credit cards, flat fee merchant account, accept mobile credit card payments, accept online credit cards, credit card processing, flat fee credit card processing

Stop Paying Too Much for Credit Card Processing

Posted on Thu, Jul 24 2014 @ 10:06 AM

It sure felt like you got a great deal on your credit card processing when you signed up, but suddenly you noticed your rates seem higher, you are receiving confusing statements, and it looks like you are paying much more than you thought you would be.

save on credit card processing

Sadly, this is not uncommon for business owners.

It's not uncommon in payment processing industry for companies to pull bait and switch tactics to get your business. Their advertisements can lead you into believing you are getting a great low rate for your credit card processing. After you sign up and as you review your statements over the first few months, you notice that you are paying much more in fees than you ever expected. Suddenly there are additional fees tacked on that you weren't aware of.

When you are comparison shopping for a credit card processing company to trust, it's important to be an informed consumer. When you understand how rates are structured and where additional fees can be hidden, it arms you with the right questions to ask the provider.

Download our free white paper that outlines (in everyday language) five reasons why your current processor is more expensive than you thought. 

We even give you a solution to resolve it!

5 REASONS YOUR CURRENT CREDIT CARD PROCESSOR IS MORE EXPENSIVE THAN YOU
THOUGHT (AND HOW TO FIX IT!)

Download the FREE White Paper Here

Tags: accept credit cards, flat fee merchant account, accept online credit cards