Get Social and Get Found
One of the biggest changes online we have seen over the last 24 months is the way that Google is factoring social reach as it ranks websites. Your website may be perfectly optimized for the keyword phrases your business needs to rank well for, but if you are not continually developing great content and consistently working to build your social reach, your competitors may be dominating you in the Google rankings.
Steps To Take Today
According to Social Metrics Pro, there are 25 social signals that Google is tracking. Considering these factors and improving your efforts in each can help optimize your web presence for better search visibility. Check out the article for all 25 signals, but here are four steps you should take today:
- Get on Google+
This platform is weighed by Google whether you have many people in your circles or not. Google+ is weighing heavily the social signals from its own social network. - Facebook Rules...Grow Your Following
The number of fans, comments, shares, and likes may influence search rankings more than Google+ or Twitter - Don’t Ignore Twitter
The number of followers, tweets, retweets and mentions will make a difference with this social media giant. - Reach Out on Other Social Channels
Don’t forget about Pinerest, Reddit, Digg, StumbleUpon and FourSquare. These all have the ability to help your rankings and Google does measuring signals from these channels.
Quality Content is King
Google eats up GREAT content.
When developing content, Social Metrics Pro recommends that you:
- Focus On User Experience
Provide interesting and relevant content. Include relevant keywords where it makees sense, but write for the end user, not for Google. - Get Social
Engage your visitors by asking them to share your content, replying to their comments or Tweets, and organizing on-line events - Build Connections
Associate with other people and websites who are leading authorities in your business field. Become the local expert and become part of an established social group.
Take One Bite at a Time
We all know the joke about how to eat an elephant. While social media is technically "free", it takes time ... it's the elephant. Start with one channel at a time, be consistent and provide top notch content to grow your fans and followers. Link back to your website when appropriate, but don't "sell". Instead, provide value. The sales will come as a result.
With a consistent effort, over time, you will be amazed at how your content and social strategy will improve the search engines rankings for your business website.
The bottom line ... better search engine rankings lead to more traffic across your web presence ... which, in turn, grows sales!
About Novera Payment Solutions
Novera Payment Solutions is well known as a leader in the credit card payments industry and is committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.
Novera Payment Solutions Advantange
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Novera Payment Solutions's consultative approach allows us to thoroughly educate our clients, equipping them to better understand this complicated industry.
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We take the mystery out of the credit card processing business.
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We work with all types of businesses across the country.
Contact Novera to learn more about how we work with businesses to provide the most fair and transparent pricing structure available on the market today for credit card processing.
