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7 Tips to Gain More Twitter Followers

Posted on Tue, Sep 02 2014 @ 12:27 PM

There's no doubt that Twitter is one of the largest and most influential social media platforms.  Business owners know they they need to be on Twitter, but too many of them create an account, start tweeting, and then crickets ... no one is hearing them, following them or interacting with them.

If this sounds like you, don't despair! 

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Here seven tips to help you gain more followers on Twitter.
 

1. Leverage Your Other Social Media Accounts

If you are already rocking Facebook or LinkedIn, use your existing presence on these platforms to let your Fans and connections know that you are on Twitter. Make sure you use a call to action to FOLLOW your company on Twitter and give specific reasons why following you will be worthwhile. In other words, what type of content/tweets will you be making and how will they be beneficial for your followers?

2. Engage with Your Existing Twitter Followers

If someone retweets your content or replys to your tweet, be sure to reply back and thank them for their interaction.  This lets your current followers know you care, making them more likely to interact with you again. When followers interact with your Tweets, their followers see this and may be prompted to follow you, as well.

3. Interact with Other People & Companies on Twitter

Show interest in other companies on Twitter by retweeting their content or replying to something they've tweeted. This will spark their attention and you could gain a new follower as a result.

4. Tweet at Peak Times of the Day (or night)

Tweeting at times when your followers are online increases the chances of them finding you and following you.  Test out tweeting at different times of the day and use an analytics prgram to see  what times your tweets get the most interaction and engagement. Once you know, focus on getting your new tweets out at those times.
 

5. Fill Out Your Twitter Bio (Completely)

Your Bio is displayed on Twitter's suggested users page, so having it blank or filled with non-descriptive information will not help you gain followers.  Your bio needs to tell people who you are and what to expect on your page.

6. Bring Twitter into Your Physical World

If you are doing a presentation or running a business meeting with a large group, use Twitter to get your audience engaged. Create a hashtag and ask everyone to tweet questions, comments, and feedback with that hashtag.  You may gain new followers from your audience that wouldn't think to follow you on Twitter if you hadn't brought it up.
 

7. See What's Trending and Join the Conversation

By participating in a trending conversation that others are highly engaged in, you expose yourself to a whole new market.  People are already reading tweets on that particular topic and when you use the trending hashtag, your tweet is forced into the conversation thread.  Be interesting and offer a new perspective on a trending topic and people will be more likely to click through to your profile and follow you.
Use these tips in combination with valuable, engaging, and interesting content and you're sure to quickly grow your followers on Twitter!
Who Are You Following?
As a business who accepts credit cards, you should be sure to follow the major credit card brands on Twitter.  Here are easy links to their profiles.
Major Credit Card Brands on Twitter
https://twitter.com/Visa
https://twitter.com/MasterCard 
https://twitter.com/AmericanExpress
https://twitter.com/DiscoverSmBiz
And of course, for more great business tips, money saving tips for credit card processing, and event more social media tips, be sure to follow Novera Payment Solutions on Twitter!
https://twitter.com/NoveraPayment

About Novera Payment Solutions

Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.

Contact Novera to learn more about how we work with businesses  to provide the most fair and transparent pricing structure available on the market today!

 

Request a FREE QUOTE

Tags: accept credit cards with quickbooks, accept credit cards, flat fee merchant account, accept mobile credit card payments, accept online credit cards, credit card processing, online credit card payments, hashtags

5 Things You Should Know About Hashtags

Posted on Mon, Feb 17 2014 @ 10:40 AM

If you are new to social media marketing for your business, you may be wondering about hashtags, how to use them and when to use them.  A hashtag (also known as the pound sign in the US) is used to make a word searchable on Twitter (and on Instagram & Pinterest). In recent months, Facebook and Google+ have also integrated hashtags.  On these social channels, hashtags give you a way to categorize your posts based on topics that people may be interested in following.

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Hashtags are used to help your posts get found online, but before you jump in and start using them, there are 5 things you should know to make the most effective use of them.

    1. Only #Hashtag Keywords Relevant to Your Post

      Start by thinking about the types of hashtags your customers would follow.  Don't be too general; you want your customers to engage in what you have to say.  When marketing your business online, think about the detailed words and phrases that those in your target market use. Be creative and think outside your brand message. Consider trending topics, as well. It's okay to participate in a conversation online outside of your sales message. Consider this, your potential custumers watch the news, primetime TV, have families, and need a variety of services. The use of a variety of hashtags in your marketing messages can get you in front of these consumers using topics you may have never considered.

      Below are a few examples to give you an idea of where to start with hashtags:

      • Name an event. #Olympics2014 is a popular hashtag right now ... how might you integrate this into your marketing message?
      • Build on a trend. If you run a Jeep dealership, #lovemyjeep might be a great hashtag for a post ... especially if you can get others (your customers) to start using it!
      • Use a location. #Atlanta localizes your message if you are an Atlanta based business.
      • Use something from pop culture, such as a popular TV Show. #AmericanIdol, might be a great hashtag if you operate a Ford auto dealership. Because Ford is a major sponsor of America Idol, getting online and tweeting locally about #AmericanIdol may get their younger demographic into your dealership.
      • Give a summary of your day. #lovemyjob, might be a good one to push a message about a client success.
      • Use SEO Strategies. #BrooklynHondaDealer, focuses keywords around your business if you operate an auto dealership in Brooklyn that sells Hondas.

       You get the idea!

        2. Create Your Own Hashtag

          By creating your own unique hashtag, you can drive conversations about your business.  If you are having a sale, you could promote it with a hashtag incorporating your business name,  #SaveBigatNovera is an example.  Encourage your followers and friends to use the hashtag as well.  Creating hashtags for an event also works well to get attendees and prospects interested in the event.  You want to make sure your new hashtag is distinctive. Try to incorporate your business name or at least the initials if the name is too long. 

           

            3.  Search for the Hashtag Before You Use It

              If you are creating a new hashtag to use for marketing, make sure it isn’t already being used by someone else.  The hashtag may already be in use by a company or group that you don’t want associated with yours.  Some words have double meanings, so be careful when choosing a hashtag to represent your brand and company. 

              Using already popular hashtags is also great way to get your business noticed, as well.  See which hashtags are trending and try to incorporate them into your posts. Find businesses like yours and see what’s working for them. 

              A few resources for researching hashtags include:

                4. Don’t Use Long or Hard to Remember Hashtags

                  Since twitter already limits you to 140 characters, it is important to keep your hashtags short.  If you want others to re-tweet your message, you need to get your point across by being clear and concise in that short amount of space.  The most successful hashtags are typically the ones that are easiest to remember. 

                    5. Avoid Excessive Hashtags

                      Excessive hashtags send the message of desperate marketing and can be a way to lose followers quickly.  Use only 1-3 hashtags per tweet for the best results.  Too many hashtags can be distracting from your message, as well. 

                      Now that you know a little bit more about hashtags, search for a few topics that are relevant to your business.  This can give you a starting point for your first attempt at using hashtags.  The proper use of hash tags in your posts across the social media channels can help drive conversation about your brand and your industry, as well as grow your followers and fans.

                       

                      About Novera Payment Solutions

                      Novera Payment Solutions is a leader in the credit card payments industry. We are committed to helping businesses improve their bottom line by providing significant savings on credit card processing fees through our innovative flat fee merchant account pricing model.

                      Contact Novera to learn more about how we work with businesses  to provide the most fair and transparent pricing structure available on the market today!

                       

                      Request a FREE QUOTE

                      Tags: accept credit cards, auto dealer news, credit card processing, auto dealer merchant accounts, hashtags