Facebook is rolling out a new look to business pages in April 2014. The new look not only allows visitors to view your business information more easily, but it also helps your page administrators better navigate through the available Facebook business tools.
Key Changes to Facebook Company Page Layout
1. Timeline Design
No more jumping from the left to the right to read the most recent posts on a business page. The new timeline design for business pages will be similar to the news feed and current personal profile timelines. Now you will see the most recent posts on the right side of the page, while the left side of the page is filled with your business information. All of the information that is currently horizontal along the top of your business page will be moved to the left-hand column on the timeline. This information includes a map, your business hours, phone number and website URL. Your videos, photos and apps will also be featured in the left-hand column. Below that information you will find your reviews and posts by others on your page. Now your posts will be the first thing visitors see on the right instead of who likes the page and posts by others.
2. Access to Admin Tools
Wherever you are on your page, you will always have access to the most important information for business administrators: page likes, post reach, notifications and messages. A box on the right-hand side will display these numbers for you to easily view at anytime as it moves along with you while you scroll down the page. Instead of the current admin panel you have at the top of your business page, the new layout features a navigation bar where you can easily access the specific information that you want. These tabs include Activity, Insights, Settings, Build Audience and Help. On the Insights page, you can access the statistics on your likes, reach, engagement, visits, people and posts. The Build Audience tab will provide access to your Ads manager.
3. Pages to Watch
Currently, there is a spot in your admin panel where you can add pages to watch such as your competitors or other pages related to yours. This feature has been moved to Insights tab in the new admin navigation bar. In the Overview section, you can see some key statistics about the pages you are watching and compare them to your own page. You can view more detailed information on what posts are working for them and their engagement over the past week under the Pages tab of the Insights. This feature allows you to stay on top on your competition!
4. Relocation of Facebook Tabs
The Facebook tabs for photos, events, apps and more that were customizable with photos and text will no longer appear horizontally under your cover photo. These are now available under the more tab and in the left-hand column of the newly designed timeline layout under your business information.
5. Encouragement to “Like” Page
Visitors to your business page (who have not already) will be encouraged to “like” your page. As they are scrolling through your timeline looking at the content, a white bar prompt will pop –up that says “Get updates from Your Business in your News Feed” with a call to action button to “Like” your page. As the visitor scrolls down, the bar floats along with them so it is always in front of them while they are on your page.
Administrators should watch for a notice as Facebook gradually rolls out this new look. Once you have clicked to reserve your spot on the waiting list, give it a few days for the new version of your page to appear. As with other updates, Facebook is known to reset your page settings to a default setting. This can actually cause some of your posts to be hidden which will result in a “Facebook Oops” graphic on your page instead of the content you intended to be shown. Once you receive the new 2014 Facebook page layout, be sure to check and reconfigure your settings where needed.
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